Clustering to categorize desirability in software: Exploring cluster analysis of Product Reaction Cards in a stereoscopic retail application

A Supporting Tool for Enhancing User’s Mental Model Elicitation and Decision-Making in User Experience Research

“…On the one hand, most of the descriptive analyses are intended to present Card Sorting data using concrete settings (Bayram et al, 2016;Kelley, Lee, et al, 2017;. Cluster analysis is one of the most used methods to analyze Card Sorting data (Adamides et al, 2015;Ali et al, 2019;Ballweg et al, 2018;Cho et al, 2018;De Lima Salgado et al, 2019;Doubleday, 2013;El Said, 2014;Erol, 2018;Gatsou et al, 2012;Gonzalez-Zuniga & Carrabina, 2016;Goodman-Deane et al, 2008;Guo & Yan, 2011;Huang & Ku, 2016;Lantz et al, 2019;Lucci & Paternò, 2015;Maat & Lentz, 2011;Mesgari et al, 2019Mesgari et al, , 2015Nurcahyanti & Suhardi, 2014;Paea & Baird, 2018b;Palmer & O'Neill, 2010;Petrie et al, 2011;Reese et al, 2018a;Robles et al, 2019;Roth, 2013;Sampson, 2005;Santos & Boticario, 2015;Schmettow & Sommer, 2016;Shen & Prior, 2013;Slegers & Donoso, 2012;Thomas & Johnson, 2013;Urrutia et al, 2017;Vashitz et al, 2013;Verhoeven & Gemert-Pijnen, 2010;J. Wentzel et al, 2016;Jobke Wentzel et ...…”