Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia

Abstract

The aim of this article is to identify the active tourism clusters in the Republic of Serbia, their structure, the degree of activity of cluster members, and the area of their operation. Therefore, based on a survey of the attitudes of tourism cluster members in the Danube region, their contribution in increasing the competitiveness of the rural tourism destinations was analyzed. Porter’s competitiveness model (“diamond model”) was used to determine the advantages and disadvantages of the rural areas of the Danube region as potential tourism destinations.

Natural recreational resources as a factor of health & wellness tourism clusters formation and development

“…The studies of the problems of formation of tourist clusters are of great theoretical and practical interest in certain countries of the world, for example, in Thailand [1,11], Romania [13,14], Serbia [15], Brazil [16], Montenegro [17], Portugal [18].…”

Análisis de la sostenibilidad y competitividad turística en Colombia

“…Mendola y Volo 2017En esta investigación se muestran los indicadores de competitividad como una herramienta útil para hacer una evaluación de los índices de competitividad de los destinos turísticos. Pejanović et al (2015) Este trabajo implementó el modelo de competitividad de Porter (de diamante). Se determinaron las ventajas y desventajas de las zonas rurales de la región turística.…”

Modern agribusiness within the framework of society 5.0

“…With the goal to increase competitiveness on a regional and national level, the idea and concept of tourism clusters should be considered. These clusters can contribute to the increase of quality of service, innovation implementation, increase in the number of potential tourists, increase in profits, better cooperation with other enterprises, and development of local communities (Đoković et al, 2017;Pejanović et al, 2016). Overall, modern agribusiness integrates the application of modern management tools and techniques, advanced technologies, sustainable solutions, and support from the government in the form of incentives and strategic support.…”