2021
DOI: 10.33736/tur.3465.2021
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Coffee Consumption and the Sustainability of the Coffee Industry in Malaysia

Abstract: Malaysia’s popular beverage has always been tea; however, current trends show an increase in coffee consumption among its population. The introduction of international coffee chains and the adoption of the coffee culture among the overseas educated has led to an increase in coffee consumption in Malaysia.  Hence, the objective of this research was to determine the status of coffee consumption in Malaysia; to investigate the demographics and reasons for coffee consumption and to study the efforts carried out to… Show more

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Cited by 5 publications
(1 citation statement)
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“…In terms of coffee bean production, the Liberica generated a lower amount of green beans (0.7:10) in kilograms compared to Arabica and Robusta (2:10) in kilograms, by being scarcely available in the market, the Liberica variety serves a higher value in the world coffee market compared to the other species (Yoong, 2022 ). As one of the main manipulators of the Liberica coffee, Malaysia plays an important part in ensuring the sustainability of coffee variety in the world coffee market (Ali & Ramanathan, 2021 ), while possibly benefiting from the high revenue stream. Not to mention the fact of a warmer climate, Liberica could re‐emerge as a major coffee species due to its robust growth habit and ability to grow in warm, and lowland.…”
Section: Introductionmentioning
confidence: 99%
“…In terms of coffee bean production, the Liberica generated a lower amount of green beans (0.7:10) in kilograms compared to Arabica and Robusta (2:10) in kilograms, by being scarcely available in the market, the Liberica variety serves a higher value in the world coffee market compared to the other species (Yoong, 2022 ). As one of the main manipulators of the Liberica coffee, Malaysia plays an important part in ensuring the sustainability of coffee variety in the world coffee market (Ali & Ramanathan, 2021 ), while possibly benefiting from the high revenue stream. Not to mention the fact of a warmer climate, Liberica could re‐emerge as a major coffee species due to its robust growth habit and ability to grow in warm, and lowland.…”
Section: Introductionmentioning
confidence: 99%