“…Guthman 2007;Raynolds et al 2007). This preoccupation is particularly strong with regard to the mainstreaming of Fairtrade, which is analyzed critically as the "commodification of morality" by some scholars (Raynolds 2009;Bacon 2010;Dolan 2010;Robbins 2013). This perspective thus leaves little room for the successful institutionalization of market-driven regulatory governance in the current neoliberal market environment:…”
Section: Power Perspectivesmentioning
confidence: 99%
“…Guthman ; Raynolds et al ). This preoccupation is particularly strong with regard to the mainstreaming of Fairtrade, which is analyzed critically as the “commodification of morality” by some scholars (Raynolds ; Bacon ; Dolan ; Robbins ). This perspective thus leaves little room for the successful institutionalization of market‐driven regulatory governance in the current neoliberal market environment: Hypothesis 4: The greater the presence of hegemonic power structures, the less likely it is that the institutionalization of market‐driven regulatory governance will occur while maintaining the original mission of civic organizations (Raynolds et al ; Graz & Nölke ; Levy et al ).…”
Section: Theoretical Perspectives On the Institutionalization Of Markmentioning
The potential of transnational private governance initiatives to constitute effective alternatives to state‐led regulation of global value chains rests on their ability to scale up and become institutionalized in a given sector. This study examines whether such institutionalization has occurred in the coffee sector, the commodity with the most widespread adoption of certified products and over 30 years’ experience of private governance, and tests hypotheses on facilitating and inhibiting conditions. It finds that while norm generation around responsible supply chain management and the organizational institutionalization of standard‐setting bodies is well advanced, the practice of internalizing social and environmental externalities through the routinized production and purchase of higher priced certified goods continues to be questioned by industry actors. Indeed, conditions that favored normative and organizational institutionalization, such as high levels of industry concentration, product differentiation, and deliberative interaction, are shown to represent barriers to the practice‐oriented institutionalization of market‐driven regulatory governance.
“…Guthman 2007;Raynolds et al 2007). This preoccupation is particularly strong with regard to the mainstreaming of Fairtrade, which is analyzed critically as the "commodification of morality" by some scholars (Raynolds 2009;Bacon 2010;Dolan 2010;Robbins 2013). This perspective thus leaves little room for the successful institutionalization of market-driven regulatory governance in the current neoliberal market environment:…”
Section: Power Perspectivesmentioning
confidence: 99%
“…Guthman ; Raynolds et al ). This preoccupation is particularly strong with regard to the mainstreaming of Fairtrade, which is analyzed critically as the “commodification of morality” by some scholars (Raynolds ; Bacon ; Dolan ; Robbins ). This perspective thus leaves little room for the successful institutionalization of market‐driven regulatory governance in the current neoliberal market environment: Hypothesis 4: The greater the presence of hegemonic power structures, the less likely it is that the institutionalization of market‐driven regulatory governance will occur while maintaining the original mission of civic organizations (Raynolds et al ; Graz & Nölke ; Levy et al ).…”
Section: Theoretical Perspectives On the Institutionalization Of Markmentioning
The potential of transnational private governance initiatives to constitute effective alternatives to state‐led regulation of global value chains rests on their ability to scale up and become institutionalized in a given sector. This study examines whether such institutionalization has occurred in the coffee sector, the commodity with the most widespread adoption of certified products and over 30 years’ experience of private governance, and tests hypotheses on facilitating and inhibiting conditions. It finds that while norm generation around responsible supply chain management and the organizational institutionalization of standard‐setting bodies is well advanced, the practice of internalizing social and environmental externalities through the routinized production and purchase of higher priced certified goods continues to be questioned by industry actors. Indeed, conditions that favored normative and organizational institutionalization, such as high levels of industry concentration, product differentiation, and deliberative interaction, are shown to represent barriers to the practice‐oriented institutionalization of market‐driven regulatory governance.
“…Try our fantastic Chai's; Three for £5'. Similarly to 'pushing the Fairtrade message' discussed earlier, involvement in the promotion of fair trade ultimately serves more to enlarge Pukka's consumer base than to educate consumers about fair trade or to shape the movement (Robbins, 2013;Wheeler, 2012a). Nonetheless, as we discuss in more detail in the following section, this expansion might not serve only commercial ends (Linton et al, 2004).…”
She is currently working on her dissertation about social media in moral education of ethical consumers. In particular, the research investigates how different actors dealing with ethical consumption in Finland and Poland construct through their communication the feelings of solidarity with as well as care and responsibility for Southern producers and workers as the distant others.
“…Once scaled up, environmental and ethical certifications such as organic and Fair Tradeoriginally viewed as "re-embedding" production into natural processes and equitable social relationships (Raynolds 2000) are unable to maintain their challenge of mainstream trading relations (Raynolds 2000(Raynolds , 2009(Raynolds , 2012Guthman 2004bGuthman , 2007Fridell 2006). Instead, their increasing standardization, based on "neoliberal rationalities" (Dolan 2010), facilitates coordination and arms-length market transactions through the re-commodification of certified products (Gereffi et al 2005;Daviron & Vagneron 2011) and the commodification of morality (Robbins 2013). This removes standards' original power of creating relational trade connections that allowed for Polanyian double movements (Mutersbaugh 2005;Fridell 2007;Guthman 2007).…”
Section: Balancing Agent-structure Diachronically 11 : Political Instmentioning
What problems can private regulatory governance solve, and what role should public policy play? Despite access to the same empirical evidence, the current scholarship on private governance offers widely divergent answers to these questions. Through a critical review, this paper details five ontologically distinct academic logicscalculated strategic behavior; learning and experimentalist processes; political institutionalism; global value chain and convention theory; and neo-Gramscian accountsthat offer divergent conclusions based on the particular facets of private governance they illuminate, while ignoring those they obfuscate. In this crowded marketplace of ideas, scholars and practitioners are in danger of adverse ontological selection whereby certain approaches and insights are systematically ignored and certain problem conceptions are prioritized over others. As a corrective, we encourage scholars to make their assumptions explicit, and occasionally switch between logics, to better understand private governance's problem-solving potential and its interactions with public policy.
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