Coffee Shop Management Response and Consumer Loyalty of Indonesian Single-Origin Coffee Shops: Social Representation Theory Approach

Purnomo, Mangku; Efelin, Retno Putri; Siwalette, Jeter Donald; Andriatmoko, Novil Dedy; Hardana, A.E.; Daulay, Pardamean

doi:10.18848/2324-7576/cgp/v16i01/71-88

Cited by 4 publications

(8 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Coffee consumption and tourism activities describe obscure consumption of place and in place. Both coffee consumers and tourists appreciate the place of coffee origin (Purnomo et al, 2020;Santos et al, 2020) and the space for consuming coffee (Manzo, 2015;Tran et al, 2020). Therefore, at least two aspects described the connection of consumer behaviour to place consumption: 1) the consumption of coffee origin; and 2) consuming coffee in coffee places, including the human body as a space for consumption.…”

Section: Consumer Behaviour and Place Consumptionmentioning

confidence: 99%

“…In addition, even spaces in coffee packaging showing the figure of farmers on eco-label can also reconnect consumers with production (Lee, 2020;Loureiro & Lotade, 2005). Furthermore, the spread of international coffee shops has attracted not only local customers but also inspired local coffee businesses to offer similar coffee culture and services (Ariffin et al, 2016;Purnomo et al, 2020). The international coffee chain often provides a single origin of coffee from main coffeeproducing countries, such as Panama Coffee (Colombia), Sumatra Coffee (Indonesia), and Ethiopia Harrar Coffee (Ethiopia).…”

Section: The Consumption Of Place For Connecting Disconnecting and Re...mentioning

confidence: 99%

“…This practice was adopted by the local coffee shops in the producing countries. The local café, which is mainly located in the urban area, also started to sell their single origin and specialty coffee from the local coffee bean (Purnomo et al, 2020). This local café connects the local coffee producers in the rural areas to the domestic market in the city.…”

Section: The Consumption Of Place For Connecting Disconnecting and Re...mentioning

confidence: 99%

See 2 more Smart Citations

Seeing coffee tourism through the lens of coffee consumption: A critical review

Setiyorini

Chen²,

Pryce³

2023

EJTR

View full text Add to dashboard Cite

One of the world’s most popular beverages, coffee is used to satisfy a wide range of consumptions, including tourism. In this article, we examined the existing concepts of coffee consumption and identified additional consumption domains that may contribute to the growing body of knowledge regarding coffee tourism. The paper used a scoping review approach and Critical Media Discourse Analysis (CMDA). The scoping review examined 152 articles on coffee consumption and coffee tourism published up to 2020. Subsequently, CMDA enabled a more in- depth textual and contextual analysis of the literature. In addition, Leximancer was used to illuminate the prominent scopes of the literature. Three prominent scopes of the literature are identified in the textual analysis: consumer behaviour, place consumption, and ethical consumption. In addition, the contextual findings indicate that coffee tourism studies have increased in recent decades. Furthermore, the social context highlights the dynamic nature of the coffee market landscape in the global North and the global South. Future research directions were suggested, and the managerial implications of these findings were discussed.

show abstract

Section: Consumer Behaviour and Place Consumptionmentioning

confidence: 99%

Section: The Consumption Of Place For Connecting Disconnecting and Re...mentioning

confidence: 99%

Section: The Consumption Of Place For Connecting Disconnecting and Re...mentioning

confidence: 99%

See 1 more Smart Citation

Seeing coffee tourism through the lens of coffee consumption: A critical review

Setiyorini

Chen²,

Pryce³

2023

EJTR

View full text Add to dashboard Cite

show abstract

“…Based on the USDA Foreign Agricultural Services data, Indonesia coffee production is expected to increase from 10.6 million Green Bean Equivalent (GBE) bags in MY 2016/17 to 10.9 million GBE bags in MY 2017/18. At the same time, Indonesian coffee consumption is expected to grow from 3.32 million GBE bags in MY 2016/17 to 3.4 million GBE bags in MY 2017/18 due to Indonesia's expanding middle class and their growing taste for coffee (Purnomo, 2018;Purnomo et al, 2019Purnomo et al, , 2020Said, 2012;Wright & Rahmanulloh, 2016). Even though coffee has such an important role economically and culturally, research on coffee production and consumption, as well as the accompanying cultures, has received less attention in Asia; the situation is contrary to what happens in Latin America, Europe, and America or several areas in Africa (August & Grigg, 2002;Barter, 2016;Purnomo, 2018;Purnomo et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…Developed from a concept that explains the cultural transformation in the colony, intensive creolization is used to analyze the formation of new cultural identities due to contact with outside cultures, including consumer culture. Nowadays, the concept of creolization is used to analyze cultural transformation in various regions of the world, not as cultural resistance, but rather as an effort of the local people to adapt to the colonial culture, or transcultural mixing, to form a new cultural identity (Baden & Steward, 2007;Purnomo et al, 2019Purnomo et al, , 2020.…”

Section: Introductionmentioning

confidence: 99%

Developing coffee culture among indonesia’s middle-class: A case study in a coffee-producing country

Purnomo

Yuliati

Shinta

et al. 2021

Cogent Social Sciences

Self Cite

View full text Add to dashboard Cite

The immense development of a worldwide coffee franchise, Starbucks, affects the local community's coffee culture, particularly the middle class, which characterizes an alternative lifestyle for consumptive and dynamics individuals who love to seek leisure time and a new identity. More than just a process of domestication or creolization, a coffee-producing country such as Indonesia has an element of "soft countering to" Western coffee culture even though it still embraces some parts of the Western styles. This phenomenon is referred to as the cultural encapsulation process or substantial cultural resistance by drawing a line between the two coffee cultures to take merely compatible elements. More precisely, there has been a process of affirming the value and local coffee culture in the coffee business. Still, the proprietors selectively induce some parts of the West culture like new coffee processing and serving techniques. In terms of management practices, the shift in a more local environment will largely determine their standard of ABOUT THE AUTHOR Mangku Purnomo Associate Professor in Agricultural Sociology with key research interests in consumer culture, political ecology, rural development, and societal transformation issues. His recent research topic focuses on fairtrade issues, including the dynamic of the single origin coffee market. Yayuk Yuliati Professor in Rural Sociology with key research interests in gender analysis, rural development, and empowerment issues. Her research focuses on gender aspects in rural development programs and the value chain of the single origin coffee market. Agustina Shinta Associate Professor in Agribusiness Management with key research interests in consumer behavior, agribusiness, Small and Medium Agribusiness Enterprises issues. Her recent research topic focuses on Marketing, Farm Management, including rural management. Fitria Dina Riana. Agustina Shinta. Associate Professor in Agribusiness Management with key research interests in marketing, human resources management, Small and Medium Agribusiness Enterprises issues. Her recent research topic focuses on Marketing, Farm Management, including rural management.

show abstract

Analysis of Community-Based Coffee Agro-tourism Sustainability in East Java, Indonesia

Hidayat

Hakim

Parmawati

2023

HBT

View full text Add to dashboard Cite

Agro-tourism is the potential sector that can be developed in rural areas for local economic enhancement, contributing to conservation, and awarding local wisdom. However, several problems in development cause agro-tourism not to be sustainable. This research aimed to describe the existing condition and assess the sustainability of coffee agro-tourism. We evaluate the existing condition and sustainability status by assessing ancillary, attractions, accessibility, amenities, economy, ecology and socio-culture. Respondents from this research were 141 respondents, and each respondent was interviewed with a questionnaire. Data analysis was conducted with two methods: descriptive analysis and MDS (Multidimensional Scaling). Existing conditions from the institutional aspect show that some agro-tourism does not have institutional legality, the main attraction is coffee plantations, accessibility is challenging to reach, amenities do not yet have quality according to standards, economic actors are the community, public perception of agro-tourism is very positive. MDS analysis status is very sustainable regarding economic aspects, with a score index of 76.82 %. Ecology, amenities, attractions, social culture and ancillary aspects show enough sustainable status with a score index of 71.01%, 67.73%, 67.59%, 67.58% and 59.97%. At the same time, the accessibility aspect shows a less sustainable status with an index of 33.49%. The results of the leverage analysis show 29 sensitive attributes are an influential key factor in sustainability.

show abstract

Coffee Shop Management Response and Consumer Loyalty of Indonesian Single-Origin Coffee Shops: Social Representation Theory Approach

Cited by 4 publications

References 0 publications

Seeing coffee tourism through the lens of coffee consumption: A critical review

Seeing coffee tourism through the lens of coffee consumption: A critical review

Developing coffee culture among indonesia’s middle-class: A case study in a coffee-producing country

Analysis of Community-Based Coffee Agro-tourism Sustainability in East Java, Indonesia

Contact Info

Product

Resources

About