Cognitive design of home pages: an experimental study of comprehension on the World Wide Web

Dalal, Nikunj; Quible, Zane K.; Wyatt, Katherine

doi:10.1016/s0306-4573(99)00071-0

Cited by 49 publications

(28 citation statements)

References 5 publications

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“…The analysis is confined to home pages because the home is the gateway to the website (Dalal, Quible, & Wyatt, 2000), and a visitor usually goes to the home page first and may not go any further on the site (Shiva, 1997;Esrock & Leichty, 2000;Suh, 2003).…”

Section: Unit and Categories Of Analysismentioning

confidence: 99%

Typologies of Banner Advertisements’ Attributes: A Content Analysis

Hussain

Sweeney

Mort

2010

Journal of Promotion Management

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The web has received significant amount of attention from advertising and consumer researchers investigating the impact of banner advertisement on consumers' psychological and behavioral responses. However, no typology of banner advertisement has been identified yet, and the selection of banner advertisements as advertising stimuli has been carried out on the premise of personal judgment rather than scientific methodology. The identification of typology is important because different banner advertisement, such as static and pop-up, elicit different consumers' responses. In addition the identification of a typology constitutes an advance to mid-range theory in a research domain. Hence, the purpose of this research is to identify the typologies of banner advertisements' attributes such as type, number, shape, location, and size using content analysis. Specifically, nine banner advertisement types are identified as well as the typology of number, shape, location, and size of banner advertisements. Contributions of the research are discussed.KEYWORDS banner advertisement design, banner advertisement location, banner advertisement shape, banner advertisement size, banner advertisement typology, Interactive Advertising Bureau (IAB)

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Section: Unit and Categories Of Analysismentioning

confidence: 99%

Typologies of Banner Advertisements’ Attributes: A Content Analysis

Hussain

Sweeney

Mort

2010

Journal of Promotion Management

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“…Dalal et al [12] propose a design of website's home pages along several theoretical guidelines and conduct user studies to measure the comprehension of web-site home pages along three dimensions -accuracy, speed and perceived comprehension and conclude that pages designed with their theorized guidelines achieve better cognition. We also theorize a model of comprehension (Section 3) and we use the user study to parameterize the model (define the function ‫.‪݁ℎሺ‬ݎ݉ܥ‬ ሻ).…”

Section: Search Results Comprehensionmentioning

confidence: 99%

“…There have been studies [11][12][13] in the HCI community on the benefits of tabular presentation of results over a list-based presentation. Users can read tables horizontally −one snippet at a time− or vertically -one column at a time.…”

Section: Comprehension Model and Factorsmentioning

confidence: 99%

Comprehension-based result snippets

Kashyap

Hristidis

2012

Proceedings of the 21st ACM International Conference on Information and Knowledge Management

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Result snippets are used by most search interfaces to preview query results. Snippets help users quickly decide the relevance of the results, thereby reducing the overall search time and effort. Most work on snippets have focused on text snippets for Web pages in Web search. However, little work has studied the problem of snippets for structured data, e.g., product catalogs. Furthermore, all works have focused on the important goal of creating informative snippets, but have ignored the amount of user effort required to comprehend, i.e., read and digest, the displayed snippets. In particular, they implicitly assume that the comprehension effort or cost only depends on the length of the snippet, which we show is incorrect for structured data.We propose novel techniques to construct snippets of structured heterogeneous results, which not only select the most informative attributes for each result, but also minimize the expected user effort (time) to comprehend these snippets. We create a comprehension model to quantify the effort incurred by users in comprehending a list of result snippets. Our model is supported by an extensive user-study. A key observation is that the user effort for comprehending an attribute across multiple snippets only depends on the number of unique positions (e.g., indentations) where this attribute is displayed and not on the number of occurrences. We analyze the complexity of the snippet construction problem and show that the problem is NP-hard, even when we only consider the comprehension cost. We present efficient approximate algorithms, and experimentally demonstrate their effectiveness and efficiency.

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“…The need to write cognitive guidelines for the design of better home pages based on an experiment was pointed out by Dalal et al (2000). Huizingh (2000) mentioned how little is known about Web site design and presented a framework consisting of two parts: content and design.…”

Section: Literature Reviewmentioning

confidence: 99%

A Notice on Content of Library and Information Science (LIS) Schools Web Sites

Osareh¹

2003

Libri

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Cognitive design of home pages: an experimental study of comprehension on the World Wide Web

Cited by 49 publications

References 5 publications

Typologies of Banner Advertisements’ Attributes: A Content Analysis

Typologies of Banner Advertisements’ Attributes: A Content Analysis

Comprehension-based result snippets

A Notice on Content of Library and Information Science (LIS) Schools Web Sites

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