Collaborative Resistance: How a Craft Beer Scene was Built Through Sharing and Nurturing Relationships

Cunningham, James; Fraser, Simon

doi:10.1108/978-1-80043-184-320211006

Researching Craft Beer: Understanding Production, Community and Culture in an Evolving Sector 2021

DOI: 10.1108/978-1-80043-184-320211006

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Collaborative Resistance: How a Craft Beer Scene was Built Through Sharing and Nurturing Relationships

James Cunningham¹,

Simon Fraser²

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2024

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Cited by 2 publications

References 51 publications

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Managing neolocalism outside the locale in real ale and craft beer entrepreneurship: The case of Ben Lui Brewery

Brown

2023

The International Journal of Entrepreneurship and Innovation

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This case focuses on the role played by place and neolocalism in real ale and craft beer entrepreneurship, and the dilemma of how to manage neolocalism when a firm extends into markets beyond its established locale. It examines how a sense of belonging and ‘locatedness’ underpins a small, entrepreneurial brewery's vision, mission and market differentiation, contributing to the firm's brand equity amongst its core audiences. The owner-director, Duncan, is currently considering the brand implications of a possible expansion of sales activities into England and Wales. He expects that English and Welsh stakeholders will derive different meanings from the place-oriented aspects of the firm's brand when compared with his established Scottish stakeholders but is unsure how and to what effect. The case considers the extent to which perceptions of neolocalism and place-specificity can differ between local and non-local stakeholders. The concept is explored in the context of rural entrepreneurship, and in the strategic decision making of a small, independent brewery in rural Scotland.

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Managing neolocalism outside the locale in real ale and craft beer entrepreneurship: The case of Ben Lui Brewery

Brown

2023

The International Journal of Entrepreneurship and Innovation

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Brewing social capital: A case study of Thailand’s craft beer consumption community

Sakdiyakorn,

Chirakranont

2024

Journal of Consumer Culture

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This study explores the development of Thailand’s craft beer community through a sociological lens, focusing on social capital and power dynamics. Despite originating much later than Western craft beer movements, Thailand’s scene has evolved rapidly since 2012, shaped by unique socio-economic and regulatory contexts. The research reveals how the community transitioned from homebrewers to a complex network seeking cultural legitimacy. Using Putnam’s and Bourdieu’s theories, the study highlights social capital’s role in fostering both cooperation and competition. Privileged groups use networks for economic and symbolic gains, while intermediaries shape the movement. Gender dynamics affect women moderately compared to other contexts. The COVID-19 pandemic spurred geographically close clusters and affinity groups, showcasing resilience amid regulatory challenges. These findings offer insights into craft beer consumption in non-Western contexts, stressing the importance of understanding social capital in emerging cultural industries.

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Collaborative Resistance: How a Craft Beer Scene was Built Through Sharing and Nurturing Relationships

Cited by 2 publications

References 51 publications

Managing neolocalism outside the locale in real ale and craft beer entrepreneurship: The case of Ben Lui Brewery

Managing neolocalism outside the locale in real ale and craft beer entrepreneurship: The case of Ben Lui Brewery

Brewing social capital: A case study of Thailand’s craft beer consumption community

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