Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections

Garner, Anne; Goldberg, Johanna; Pou, Rebecca

doi:10.5860/rbm.17.2.9663

Cited by 10 publications

(13 citation statements)

References 2 publications

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“…This eliminated another 18 studies (Table 2). Garner, Goldberg, and Pou (2017), Gilfoil, Aukers, and Jobs (2015), Jones, Borgman, and Ulusoy (2015), Kim, Dwivedi, Zhang, and Jeong (2016), Mirza (2014), Nicoli and Papadopoulou (2017), Shemi andProcter (2018), Valos, Haji Habibi, Casidy, Driesener, andMaplestone (2016) are B2C studies. Mauroner (2016) investigates social media impact in the creative process and Sanakulov et al (2018) verify how salespeople use social media Source: Adapted from Hoon (2013) The selected studies for the meta-synthesis are listed in Table 3.…”

Section: Methodsmentioning

confidence: 99%

The use of social media in the B2B sales process: a meta synthesis

Rodrigues

Takahashi

Prado

2020

RAUSP

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Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

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Section: Methodsmentioning

confidence: 99%

The use of social media in the B2B sales process: a meta synthesis

Rodrigues

Takahashi

Prado

2020

RAUSP

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“…En Estados Unidos, Garner et al (2016) analizaron los aspectos positivos y retos de iniciativas como #ColorOurCollections (una iniciativa destinada a que bibliotecas y museos compartiesen imágenes de su colección), señalando el buen resultado de este tipo de campañas en cuanto a interacciones e implicación. Otras investigaciones nos hablan de museos estadounidenses que desde bien temprano entendían el valor de las redes sociales como instrumento de comunicación y conexión, pero limitaban sus publicaciones a información sobre exposiciones, horarios y precios (Fletcher y Lee, 2012).…”

Section: Marco Teóricounclassified

Narrativa y significación histórica en la comunicación de los museos nacionales canadienses en Facebook

et al. 2021

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El patrimonio juega un papel determinante en la construcción de la ciudadanía y las identidades, de ahí la responsabilidad que las instituciones culturales, como los museos, tienen a la hora de articular sus propuestas y discursos. En este artículo se presentan los resultados obtenidos tras analizar el discurso emitido a través de sus posts de los cinco museos nacionales canadienses más activos en Facebook durante 2020, en cuanto a narrativa histórica y al enfoque elegido a la hora de tratar la significación histórica de una pintura, una pieza de la colección, etc. Los resultados muestran una actividad planificada con discursos donde predomina la narrativa histórica tradicional y un enfoque, en cuanto al tipo de significación histórica otorgada a una pieza, centrado principalmente en la relevancia e importancia de los elementos patrimoniales en el imaginario colectivo canadiense.Los datos contribuyen a conocer mejor el desarrollo de pensamiento histórico en el ámbito de la educación no formal en el contexto digital. Teniendo en cuenta la escasez de investigaciones en esta línea, se abre una vía de trabajo novedosa en la didáctica de la historia y del patrimonio. and the approach chosen when dealing with the historical significance of a painting, work of art, etc. The results show a constant and planned activity with discourses dominated by traditional historical narrative, and an approach, in terms of the type of historical significance given to a piece, mainly focused on the relevance and importance of heritage elements in the Canadian collective imagination.The results contribute to a better understanding of the development of historical thinking in the field of non-formal education in the digital context. As there is hardly any research in this area, this research constitutes a new line of investigation in the context of history and heritage education.

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“…Garner, Goldberg and Pou's case study on #ColorOurCollections [7], a social media campaign initiated by the New York Academy of Medicine Library that ran from February 1 to 5, 2016, demonstrates how to run a successful community campaign. Their article lays out the goals and methodology for their campaign stating, "[w]e knew from the beginning that the success of #ColorOurCollections would depend on the participation of other libraries and museums.…”

Section: Social Media Use By Librariesmentioning

confidence: 99%

From Handpress to Handheld: Rare Book and Special Collections Libraries Forming the Libraries of Instagram

Sparks¹,

Bell²,

Bregman³

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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This paper addresses how Instagram serves as a platform to engage a community of librarians, researchers, and bibliophiles. There is a relative lack of research on Instagram and communities of this kind. Focusing on the development of the Libraries ofInstagram community, we consider the importance of hashtag campaigns in generating a community space. The paper also comments on the way the emblematic nature of Instagram posts resonates with the rare book and special collections community. The case of @Jordan_Library, the Instagram account of a Canadian rare book and special collections library, exemplifies the Libraries of Instagram community and the use of Instagram to build community across the cultural heritage sector and beyond.

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Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections

Cited by 10 publications

References 2 publications

The use of social media in the B2B sales process: a meta synthesis

The use of social media in the B2B sales process: a meta synthesis

Narrativa y significación histórica en la comunicación de los museos nacionales canadienses en Facebook

From Handpress to Handheld: Rare Book and Special Collections Libraries Forming the Libraries of Instagram

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