Color preference and contributing factors of urban architecture based on the selection of color samples—Case study: Shanghai

Abstract

The research on citizens' color preference is an important prerequisite for the scientific formulation of urban color planning. Color preferences are normally identified over the Internet or through questionnaire surveys and adjective descriptions. But the analysis has its limitations due to the uncertainty of color descriptions. Based on the quantitative analysis of the three attributes of hue, blackness, and chromaticness, this article obtains the inherent law of color preference of citizens, and compares it with the results of color adjective preference done by our research group before, which can supplement the accuracy of adjective description, so as to provide a reference for the color positioning of urban color planning. This article obtains the three attributes of color samples chosen by the public in the form of questionnaires as well as color sample selections. Among which 36 representative sites in Shanghai were selected according to the six types of land use. Adopting a more detailed method of dividing nine color series, viz. yellow (Y), red‐yellow (YR), red (R), red‐blue (RB), blue (B), blue‐green (BG), green (G), green‐yellow (GY), and the neutrals (WS). Moreover, chi‐square test and multiple logistic regression model were used to analyze the color preference factors and explore the relationship between citizen attributes and the three attributes of color sample selection. Research findings are as follows: (a) The citizens' favorite colors of urban architecture center round red, high whiteness, and mid‐low chromaticness. (b) The main factors that influence citizens' hue preference include gender, age, and monthly income; the main factors that influence citizens' blackness preference include: questionnaire distribution points, the frequency of coming to Shanghai, and whether to go abroad; gender and age are the main factors that affect citizens' chromaticness preference. (c) Compared with the previous studies on adjective selection among citizens, it is found that the effect of gender, age, monthly income, and educational background on color preference is similar; differences are in the occupational types, frequency of coming to Shanghai, and whether travels abroad.

Chromatics in Urban Landscapes: Integrating Interactive Genetic Algorithms for Sustainable Color Design in Marine Cities

“…The dominant color in these vigne es is white, which symbolizes purity, simplicity, and elegance. In addition to white, these vigne es also incorporate accents of higher-purity reds, yellows, and blues, creating pops of color that draw a ention and create focal points within the park [24].…”

“…The dominant color in these vignettes is white, which symbolizes purity, simplicity, and elegance. In addition to white, these vignettes also incorporate accents of higher-purity reds, yellows, and blues, creating pops of color that draw attention and create focal points within the park [24]. In this section, the selection of Zhuhai Shijingshan Park typifies the quintessential characteristics of a marine city environment, rendering it an ideal setting to evaluate how well IGAs could generate contextually relevant and aesthetically pleasing color palettes.…”

Constructing a Mathematical Model of Product Color Design Based on Data Mining: Case Study of a Thermos Cup

“…Internal factors like RGB and HSV also impact color preference. For example, Gou et al [8] studied residents' preferences for the color of urban buildings and found that several factors influence citizens' hue preferences, including gender, age, occupation, monthly income, and cultural background, such as men engaged in business management or professional occupations tending to prefer red-blue, blue, blue-green, green, and neutral colors. On the other hand, women who are teachers or white-collar workers tend to prefer warmer and more vibrant colors like yellow, red, and red-yellow.…”

Do Consumers Have Colour Aesthetic Preferences for the Facade Materials of Condominium Buildings?

“…However, colour preferences may vary across regions. For example, people in Antalya, Türkiye, tend to favour cool hues, such as blue, purple and green, for building facades [5], whilst people in Shanghai, China, tend to prefer warm and light hues (e.g., red) and moderate-to-low chroma [6]. Exploring the similarities in the preferences of regional groups has significant and positive impacts on the urban development process [7].…”