Colour Preference for Project Team Members in the Context of Their Team Role

Abstract

The presented paper discusses the colour and the possibilities of its perception as a reflection of the behavioural preference in the project team. Colour is examined as a mean of expressing the personality preference and the associated characteristics. The aim is to compare the preference of a team role defined by Belbin (2003), (2004) with colour preference in the context of teamwork in the project team, to try to find the answer to the question of whether the preference of a specific colour reflects the preference of a team role. The paper contains an analysis of the data obtained from a detailed questionnaire survey (N = 69) carried out in two successive steps, followed by a synthesis of the findings to verify the hypothesis H: The preference level of a team role differs from the preference of a particular colour.

Color Preferences for Morning and Evening Chronotypes

“…Jeon et al [3], and Palmer & Schloss [4], have been conducted in the field of psychological or physiological effects of colors on humans and color associations, but the conclusions drawn and other diagnostic methods are still met with distrust by proponents of methodologically accurate theories. Color research is often accompanied by criticism of the diversity of studies, validity and generalization of results [5] or of symbolic interpretation of results, and insufficient explanation of parametres relationships [6]. The aim of the presented paper is to verify the correlation of colors and their symbolism.…”