“…In particular, these studies have looked at the crowdsourcing marketplace, Amazon Mechanical Turk (www.mturk.com) and the internal crowdsourcing website IdeaStorm (www.ideastorm.com) (Bayus, 2013;Elerud-Tryde & Hooge, 2014;Hutter et al, 2011;Kittur, 2010;Ren, Nickerson, Mason, Sakamoto, & Graber, 2014;Sakamoto & Bao, 2011). Even though crowd ideation can be organized with explicit roles and rules, such as idea combination (Malhotra & Majchrzak, 2014;Wang, Wang, & Tao, 2017;Yu & Nickerson, 2011), in practice there are often few instructions for crowd interactions in ideation so that being exposed to others' ideas is a major interaction mechanism (Bayus, 2013;Luo & Toubia, 2015;Majchrzak & Malhotra, 2013;Moradian, Nasir, Lyons, Leung, & Sim, 2014;Siangliulue, Arnold, Gajos, & Dow, 2015). In addition, some companies deliberately provide idea examples to guide crowd members (e.g., mystarbucksidea.com).…”