2017
DOI: 10.1515/fman-2017-0016
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Combining Ideas in Crowdsourced Idea Generation

Abstract: Collecting ideas through crowdsourcing has become a common practice for companies to benefit from external ideas and innovate. It is desirable that crowd members build on each other's ideas to achieve synergy. This study proposes and verifies a new method for idea combination which can result in combined ideas that are both novel and useful. The domain-specific knowledge of crowd members does not influence the effectiveness of such idea combination. The new method can be used for collecting highly creative ide… Show more

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Cited by 7 publications
(8 citation statements)
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“…Following a previous study (Wang, Wang, & Tao, 2017), we computed the inter-rater reliability of evaluations, using interclass correlation coefficient (ICC) for originality and practicality for each group separately.…”
Section: Stage 3: Computing Inter-class Correlationmentioning
confidence: 99%
See 3 more Smart Citations
“…Following a previous study (Wang, Wang, & Tao, 2017), we computed the inter-rater reliability of evaluations, using interclass correlation coefficient (ICC) for originality and practicality for each group separately.…”
Section: Stage 3: Computing Inter-class Correlationmentioning
confidence: 99%
“…In other words, we considered a scenario as creative if the scores for both originality and practicality were greater than 4.0. We then computed a new variable 'creativity' by calculating the mean of originality and practicality to get the overall creativity scores Wang et al (2017). Further, we created a dichotomous variable 'creative', which we encoded as 1 if the scores for both the originality and practicality were greater than 4.0 (on a seven-point scale) and 0 otherwise.…”
Section: Stage 4: Preparation Of Data Setmentioning
confidence: 99%
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“…In particular, these studies have looked at the crowdsourcing marketplace, Amazon Mechanical Turk (www.mturk.com) and the internal crowdsourcing website IdeaStorm (www.ideastorm.com) (Bayus, 2013;Elerud-Tryde & Hooge, 2014;Hutter et al, 2011;Kittur, 2010;Ren, Nickerson, Mason, Sakamoto, & Graber, 2014;Sakamoto & Bao, 2011). Even though crowd ideation can be organized with explicit roles and rules, such as idea combination (Malhotra & Majchrzak, 2014;Wang, Wang, & Tao, 2017;Yu & Nickerson, 2011), in practice there are often few instructions for crowd interactions in ideation so that being exposed to others' ideas is a major interaction mechanism (Bayus, 2013;Luo & Toubia, 2015;Majchrzak & Malhotra, 2013;Moradian, Nasir, Lyons, Leung, & Sim, 2014;Siangliulue, Arnold, Gajos, & Dow, 2015). In addition, some companies deliberately provide idea examples to guide crowd members (e.g., mystarbucksidea.com).…”
Section: Introductionmentioning
confidence: 99%