Comforting the Information and Economic Environment of the Enterprise within the Framework of the Strategic Management Paradigm

Abstract

Relevance. To be successful, enterprises need a comfortable information and economic environment. The importance of state regulatory policy increases to achieve a favorable business climate. This is due to the limited resources of some Russian businesses and COVID-19 impact. The purpose is within the framework of the paradigm of strategic management, consider the activities to create favorable information and economic conditions for enterprises. Objectives: analyze information and economic systems to support enterprises as a management result to ensure a comfortable business environment. Methodology. The author uses methods: posteriori analysis, synthesis, comparison, generalization, classification and data visualization. Results. In the context of digital transformation, the relationship and mutual influence of favorability and informativeness are clearly manifested in the enterprise environment. The strategic management of economically developed countries confirms the possibility of simultaneous implementation of the state development strategic goals: "comfortable business environment" and "informatized society". This experience should be taken into account in regional management when setting goals, developing and implementing appropriate comfort measures. In this study, the author examines the enterprise comfort environment within the strategic management paradigm framework on the example of the Republic of Crimea. Two separate systems of enterprise support exist in the Republic of Crimea. The available regional information resources are not convenient enough. Conclusion. The goals of operational management on the comfort of the business environment and the digitalization of the economy are fundamentally interconnected at the regional level. Their achievement is a single process.