Abstract. To identify the most significant demotivators of personnel at enterprises, to develop measures aimed at neutralizing demotivators at enterprises, increase the integrated rate of staff activation, increase the efficiency of enterprise management. In the process of writing the work were used such research methods: general and special. From the general science were used the following methods: deduction (in constructing the structure of levers of influence on the formation of the mechanism of evaluation, motivation, and stimulation of enterprise personnel), induction, abstract logic and synthesis, analysis (in analyzing the dynamics of the integrated indicator of staff activation). From the special methods: factor analysis (in the study of corrective measures to reduce demotivators and increase the integrated rate of staff activation in the enterprise), calculation and design and comparison method, tabular and graphical, economic and statistical, correlation analysis, forecasting methods and other methods of economics and management processes and phenomena. The paper investigates the problems that may arise in the evaluation, motivation, and stimulation of staff identified demotivators of staff work. Four stages of the staff activation system were also considered. The coefficients at the expense of which the level of the actual state of group indicators of personnel activation at the enterprise is calculated are determined. A list of recommended corrective measures to increase the integrated indicator and reduce the level of demotivator impact on enterprises. It is established that the general purpose of the mechanism of evaluation, motivation and stimulation of personnel should be the result of coincidence of goals and interests of employees with the goals and interests of the enterprise, increase staff productivity, encourage employees to take initiative in solving both personal and enterprise problems atmosphere among subordinates, meeting the basic needs of staff, preventing overwork. The proposed methodology can be used as a methodological basis for solving problems of strategic management of the enterprise and its personnel.
Keywords: staff motivation, labor demotivators, motivation assessment mechanism, staff activation, adjusting measures to reduce demotivators, integrated group indicators, labor activity.
JEL Classification M12, Z13
Formulas: 4; fig.: 1; tabl.: 4; bibl.: 20.