“…It is what the literature describes as a social and cultural crisis (Asthana and Walker, 2016; Channel4NewsDemocracy, 2017; Katwala, 2018; Peat, 2017). This research proposes political PR to perform as an alternative approach set for positive causes where PR professionals described as social agents and national integrationists (Chaka, 2013; Swart, 2012; Taylor, 2000a; Toledano and Mckie, 2007), change agents (Coombs and Holladay, 2014; L’Etang, 2015), activists and advocates (Berger, 2005; Saffer et al, 2013; Smith and Ferguson, 2010), and social and cultural intermediaries (Benecke et al, 2017; Erturk, 2015; Hodges, 2006; Pitcher, 2003; Sison, 2017). In this post-multiculturalism age, however, right-wing populism and the controversial issue of Brexit can affect the public’s willingness to proceed with great speed.…”