Communicating During Organizational Change Using Social Accounts

Tucker, Danielle; Yeow, Pamela; Viki, G. Tendayi

doi:10.1177/0893318912469771

Cited by 17 publications

(26 citation statements)

References 51 publications

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“…They worked hard to ensure that their decisions were well (Cameron and Quinn, 2006) and that consistency between the organization's vision and explanations of the transformation are important for building trust and creating commitment to change (Tucker et al, 2013b). Also related to this is the notion that the changes at Arlington were viewed as an extension of already changing values and beliefs within the organization.…”

Section: Discussionmentioning

confidence: 99%

When infrastructure transition and work practice redesign collide

Tucker

Hendy

Barlow

2014

Journal of Organizational Change Management

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Purpose – As management innovations become more complex, infrastructure needs to change in order to accommodate new work practices. Different challenges are associated with work practice redesign and infrastructure change however; combining these presents a dual challenge and additional challenges associated with this interaction. The purpose of this paper is to ask: what are the challenges which arise from work practice redesign, infrastructure change and simultaneously attempting both in a single transformation? Design/methodology/approach – The authors present a longitudinal study of three hospitals in three different countries (UK, USA and Canada) transforming both their infrastructure and work practices. Data consists of 155 ethnographic interviews complemented by 205 documents and 36 hours of observations collected over two phases for each case study. Findings – This paper identifies that work practice redesign challenges the cognitive load of organizational members whilst infrastructure change challenges the project management and structure of the organization. Simultaneous transformation represents a disconnect between the two aspects of change resulting in a failure to understand the relationship between work and design. Practical implications – These challenges suggest that organizations need to make a distinction between the two aspects of transformation and understand the unique tensions of simultaneously tackling these dual challenges. They must ensure that they have adequate skills and resources with which to build this distinction into their change planning. Originality/value – This paper unpacks two different aspects of complex change and considers the neglected challenges associated with modern change management objectives.

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Section: Discussionmentioning

confidence: 99%

When infrastructure transition and work practice redesign collide

Tucker

Hendy

Barlow

2014

Journal of Organizational Change Management

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“…Сегодня для легитимизации принятых решений эксперты выдвигают такую по следовательность действий: «менеджмент -ценности -коммуникация» [Tucker, Yeow, Viki, 2013], при этом коммуникация становится основным инструментом принятого решения. Однако необходимо также выстроить следующую коммуника тивную триаду месседжа: «основная идея -изобразительный ряд -лексическое наполнение».…”

Section: заключение и перспективы исследованияunclassified

Экологический Активизм В Цифровой Среде Как Инструмент Влияния На Государственные Решения

Каминская¹,

Помигуев²,

Назарова³

2019

MONITORING OF PUBLIC OPINION

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Рассмотрены ведущие коммуникативные стратегии экологических организаций и отдельных экологических активистов, используемые в цифровых медиаформатах, а также результаты данной коммуникационной активности. Проанализирован контент общественно-политических федеральных СМИ различной политической направленности (имеющие в цифровой среде более 100 тысяч читателей) и постоянно обновляемые цифровые каналы информации экологической направленности (сайты организаций, аккаунты в социальных сетях), имеющие более тысячи подписчиков. Анализ показал: в России сформировался экологический медиадискурс, экологические организации и движения стали заметной силой, влияющей на формирование общественного мнения. Выделены три тематические доминанты: «мусорная» проблема, обращение людей с животными и причинение человеком вреда окружающей среде. Проанализирована результативность работы экологов в законодательном поле и статистика законодательной деятельности парламента в отрасли "Природные ресурсы и охрана окружающей природной среды»", начиная с 2000 г. Рассмотрены наиболее яркие случаи работы экологических активистов с конкретными законодательными инициативами: законопроекты “Об ответственном обращении с животными и о внесении изменений в отдельные законодательные акты Российской Федерации», “О запрете контроля качества парфюмерно-косметической продукции и ее ингредиентов на животных”, О проведении эксперимента по квотированию выбросов загрязняющих веществ и внесении изменений в отдельные законодательные акты Российской Федерации в части снижения загрязнения атмосферного воздуха”, а также инициативы в области обращения с твердыми коммунальными отходами (т.н. «мусорная» проблема). Благодарность. Статья подготовлена по результатам исследований, выполненных за счет бюджетных средств по государственному заданию Финуниверситету.

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“…We only found two social account studies which actively sought to consider the recipient's interpretation. Tucker et al (2013) measure the impact of the perceived content of accounts -rather than their intended design -on trust in management, whilst Van Dijke and De Cremer (2011) found that the recipient's stress responses to uncertainty had a moderating effect on effectiveness.…”

Section: Interpretation Of Social Accountsmentioning

confidence: 99%

“…Although, originally focused on dyadic explanations, recent research has considered the accounts of individuals, as representatives, who explain the actions of the organization to others (for example, the announcement of a merger (e.g. Tucker et al, 2013), or downsizing (e.g. Brockner, Dewitt, Grover, & Reed, 1990.…”

Section: Interpretation Of Social Accountsmentioning

confidence: 99%

“…Social accounts literature is criticized for its neglect of contextual factors (Frey & Cobb, 2010;Tucker et al, 2013), especially when discussing the behavior of organizational members in context sensitive situations. Traditionally, social accounts have been often studied in laboratory-based experiments, with little consideration of the influence of the organizational landscape.…”

mentioning

confidence: 99%

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The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness

Tucker

Hendy

Barlow

2016

Journal of Business Research

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Social accounts are a powerful tool in influencing the behavior of organizational members during major change. Examination of their effectiveness has largely focused on the design of accounts to influence behavioral and affective responses. However, when used in real life practice, more individualized, interpretive and agentic responses to social accounts are found to influence effectiveness. Using an example of large-scale organizational change, moving from one hospital facility to another, we explore the dynamic and contextual interpretation of social accounts over time. Our findings expand social account theory by examining how potentially successful change communications are derailed by the relevance of the account in relation to an individual's past, by the individuals' ability to express agency and by temporality; how over time, lived experience can alter the perceived truthfulness of an account and alter its potency.

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Communicating During Organizational Change Using Social Accounts

Cited by 17 publications

References 51 publications

When infrastructure transition and work practice redesign collide

When infrastructure transition and work practice redesign collide

Экологический Активизм В Цифровой Среде Как Инструмент Влияния На Государственные Решения

The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness

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