Communicating Health: Media Framing of Ebola Outbreak in Nigerian Newspapers

Adekunle, Adelakun Lateef; Adnan, Hamedi Mohd

doi:10.17576/jkmjc-2016-3202-19

Cited by 10 publications

(10 citation statements)

References 31 publications

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“…Findings reveal that the newspapers predominantly adopted containment frame. The dominance of containment frame highly depicts media role in containing infectious disease outbreak through the persistent coverage, monitoring and reportage of efforts made by relevant agencies towards preventing or containing the spread of the virus, thus, corroborating the earlier observation of other scholars 16 that mass media cannot cure disease but can help to educate the masses on the precautionary measures. The second dominant frame adopted by the newspapers was fatality frame.…”

Section: Discussionsupporting

confidence: 71%

“…Mass media cannot cure virus but can cure its spread. 16 This statement explicitly underscores the role of mass media in health reporting, especially in curbing spread of infectious disease outbreak.…”

Section: Mass Media and Coronavirusmentioning

confidence: 97%

“…21 Therefore, working with the journalists and the media to help them understand the science and epidemiology, particularly in a fast and moving event, will improve risk communication to the public and reduce inappropriate concerns and panic. 21 However, previous studies on media reportage of heath crises reveal that even though there exists sufficient scholarly discourse on media reportage of previous disease outbreaks such as Zika virus, influenza, flu, Ebola, and Lassa fever, [16][17][18][19][22][23][24] no empirical study on media framing of the current coronavirus outbreak was found. The need to fill this lacuna in the existing literature of media reportage of health crises necessitated this present study, and it is coming at a time when the COVID-19 outbreak is on the rapid increase all over the world.…”

Section: Mass Media and Coronavirusmentioning

confidence: 99%

“…However, previous studies on media reportage of heath crises reveal that even though there exists sufficient scholarly discourse on media reportage of previous disease outbreaks such as Zika virus, influenza, flu, Ebola, and Lassa fever, 16 - 19 , 22 - 24 no empirical study on media framing of the current coronavirus outbreak was found. The need to fill this lacuna in the existing literature of media reportage of health crises necessitated this present study, and it is coming at a time when the COVID-19 outbreak is on the rapid increase all over the world.…”

Section: Introductionmentioning

confidence: 99%

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Nigeria media framing of coronavirus pandemic and audience response

Nwakpu¹,

Ezema²,

Ogbodo

2020

Health Promot Perspect

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Background: Part of the role of the media is to report any issue affecting the society to the masses. Coronavirus has become an issue of transnational concern. The importance of the media in the coverage of coronavirus disease 2019 (COVID-19) in Nigeria and its implications among Nigerian populace cannot be overestimated. This study evaluates how Nigerian media depict the coronavirus pandemic and how the depictions shape people’s perception and response to the pandemic. Methods: The study employed a quantitative design (newspaper content analysis and questionnaire). The content analysis examines the nature of media coverage of coronavirus in Nigeria and China using four major national newspapers (The Sun, The Vanguard, The Guardian and The Punch). The period of study ranged from January 2020 to March 2020. A total of 1070newspaper items on coronavirus outbreak were identified across the four newspapers and content-analysed. Results: The finding shows that the coverage of the pandemic was dominated by straight news reports accounting for 763 or (71.3%) of all analysed items. This was followed by opinions 169(15.8%), features 120 (11.2%) and editorials 18 (1.7%) respectively. The Punch 309 (28.9%)reported the outbreak more frequently than The Sun 266 (24.9%), The Guardian 258 (24.1%), and Vanguard 237 (22.1%). Finding further suggests that the framing pattern adopted by the newspapers helped Nigerians to take precautionary measures. Conclusion: Continuous reportage of COVID-19 has proved effective in creating awareness about safety and preventive measures thereby helping to ‘flatten the curve’ and contain the spread of the virus. However, the newspapers should avoid creating fear/panic in reporting the pandemic.

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Section: Discussionsupporting

confidence: 71%

Section: Mass Media and Coronavirusmentioning

confidence: 97%

Section: Mass Media and Coronavirusmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Nigeria media framing of coronavirus pandemic and audience response

Nwakpu¹,

Ezema²,

Ogbodo

2020

Health Promot Perspect

View full text Add to dashboard Cite

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“…It assesses outcomes in the target populations or communities that come about as a result of implementing programs and sometimes may also measures policy changes. The example measures in this stage are changes in knowledge, changes in attitude, changes in behavior intent, change in actual behavior, campaign awareness, campaign brand equity, audiences' satisfaction levels, or even communication network created (Adekunle & Adnan, 2016;Adnan & Mavi, 2015;Ismail, 2013;Mohd-Nor, Chapun, & Wah, 2013;Valente, 2010;Kotler& Lee, 2008;Feltracco & Gutierrez, 2007;Ajzen, 1985). This phenomenon may come from lack of the clear effectiveness indicators of social marketing communication campaigns to measure outcomes of health-risk behaviors changes.…”

Section: Literature Review Social Marketing Approachmentioning

confidence: 99%

Validating the Effectiveness Indicators of Social Marketing Communication Campaigns for Reducing Health-Risk Behaviors Among Youth in Thailand

Vantamay

2017

JKMJC

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This study aims to validate the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among Thai youth by using a quantitative research with 1,000 undergraduate students aged 18-24 years old in Thailand. A secondorder confirmatory factor analysis was used to check compliance with empirical data at the .05 significance level. The findings showed that the effectiveness indicators of social marketing communication campaigns for reducing health-risk behaviors among Thai youth consist of forty-nine indicators from eight core components: 1) attitude toward health-risk behaviors reduction, 2) subjective norms, 3) perceived behavioral control, 4) intention to reduce health-risk behaviors, 5) practices for reducing health-risk behaviors, 6) knowledge in dangers and impacts of health-risk behaviors, 7) campaign brand equity, and 8) communication networks. These new developed effectiveness indicators should be taken into evaluating the effectiveness of social marketing communication campaigns for reducing health-risk behaviors among youtheffectively and efficiently for a sustained success both in Thailand and in international level.

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