Communicating Sustainability for the Green Economy

Kahle, Lynn R.; Gurel-Atay, Eda

doi:10.4324/9781315705491

Cited by 69 publications

(52 citation statements)

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“…Although different types of sustainability have been defined in the literature (see Bridges & Wilhelm, 2008), in this article we focus exclusively on ecological sustainability, an emphasis that reflects the focus of recent marketing research (e.g. Kahle & Gurel-Atay, 2014;Kotler, 2011;Luchs, Naylor, Irwin, & Raghunathan, 2010) and for decades has been a managerial priority for some brands in arguably 'evangelical' extremes (Newton & Harte, 1997). Laudable as this focus may be, it still often presumes compatibility between sustainability and the presently enormous levels of consumption in which modern consumer society engages.…”

Section: Csr and Sustainabilitymentioning

confidence: 99%

Less is more: is a green demarketing strategy sustainable?

Soule

Reich

2015

Journal of Marketing Management

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The research explores consumers' perceptions of the business motivations behind a new type of sustainable business strategy -green demarketing. Green demarketing refers to a strategy whereby a brand encourages consumers to buy less at the category level through purchase of the company's brand for the sake of the environment. Two studies show that consumer motive attributions and attitudes may depend on the brand's perceived fit with sustainable business practices. Specifically, results show that the brand's environmental reputation is the strongest predictor of consumers' responses towards a green demarketing campaign, with effects persisting above and beyond the influences of the brand's length of commitment to environmental protection and consumers' brand habits. Implications for practice and future research are proposed.

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Section: Csr and Sustainabilitymentioning

confidence: 99%

Less is more: is a green demarketing strategy sustainable?

Soule

Reich

2015

Journal of Marketing Management

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“…Subsequently, the values S + i and S − i have been determined for all the alternatives according to Equations (11) and (12). The results are uncovered in Table 16.…”

Section: Prioritizing Alternatives With the Copras Methodsmentioning

confidence: 99%

“…'Sustainability' should be considered as humanity's target goal of human-ecosystem equilibrium, while sustainable development refers to the holistic approach and temporal processes [10]. Furthermore, it can be considered as the practice of maintaining processes of productivity indefinitely by replacing resources used with resources of equal or greater value without degrading or endangering natural biotic systems [11].…”

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confidence: 99%

A Hybrid Fuzzy BWM-COPRAS Method for Analyzing Key Factors of Sustainable Architecture

et al. 2018

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Sustainable development by emphasizing on satisfying the current needs of the general public without threating their futures, alongside with taking the environment and future generations under consideration, has become one of the prominent issues in different societies. Therefore, identifying and prioritizing the key factors of sustainable architecture according to regional and cultural features could be the first step in sustaining the architecture as a process and an outcome. In this paper, the key indicators of the environmental sustainability in contemporary architecture of Iran has been identified and prioritized. This study has been performed in three phases. First, identifying key factors of environmental sustainability according to the experts' point of view and transforming the collected data to triangular fuzzy numbers. Subsequently, the best-worst multi-criteria decision-making method (henceforth BWM) under grey system circumstances has determined the weights and priority of the identified criteria. Eventually, identified key factors were prioritized by the complex proportional assessment method (hereafter COPRAS) under the condition of fuzzy sets. The results indicate that the key factors of creating engagement between buildings and other urban systems has the highest priority in the built environment sustainability in contemporary architecture and proving building management systems has the lowest.

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“…Innovation is developed within companies and it is based on the initiative and creativity of managers, designers, industrialists and investors. Equally, the development of environmental issues in manufacturing is becoming a critical component of international business activities (Shaker, 2015;Kahle and Gurel-Atay, 2013).…”

Section: Introductionmentioning

confidence: 99%

Biomimetic and Evolutionary Design Driven Innovation in Sustainable Products Development

Aversa¹,

Petrescu²,

Petrescu³

et al. 2016

American Journal of Engineering and Applied Sciences

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An innovative, design-driven, sustainable approach in conceiving, developing, producing, using new materials can be effective in strengthening the competiveness and success of creative industries linked to manufacturing (e.g., biomedical, architecture, automotive, art, crafts, supports for cultural items, decoration, fashion, furniture, lighting, interior design materials and products, jewels, luxury, media supports, publishing, sport and toys), adding value to products and processes also by 'immaterial' factors (e.g., trend translation, enhanced sensations, values). The vision that the research and the advancement of scientific and technological knowledge can be driven by the needs of sustainable development of products and goods has been revived as a strategy for sustainable development. In the evolutionary Design process, creativity determines the mutation of an object shape (material or structure morphology) and this triggers an evolutionary design that repeatedly involves technological development of material, shape and structure. A Biomedical product evolutionary design case study based on these principles has been specifically addressed to the dissemination and spreading of innovative material and technology greener solutions. The use of the evolutionary design in the creative medical industry sectors, while adopting sustainable and socially responsible approach to reduce energy consumption and environmental impact conveys a holistic view of the industrial design process in the field of biomedical application.

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Communicating Sustainability for the Green Economy

Cited by 69 publications

References 0 publications

Less is more: is a green demarketing strategy sustainable?

Less is more: is a green demarketing strategy sustainable?

A Hybrid Fuzzy BWM-COPRAS Method for Analyzing Key Factors of Sustainable Architecture

Biomimetic and Evolutionary Design Driven Innovation in Sustainable Products Development

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