Communication Arising from Relationship Orientation: The Indicator of Keeping Business Cooperation

Abstract

From the pespective of relationship orientation, this paper focuses in studying how communication inluences business cooperation. Firstly, this paper has a review of relevant theories of communication, trust and value co-creation, and proposes model assumes. Next, this paper descripts the relevant research methods, including the background, data collection, quantitative research methods. Finally, the significance and limitations of this research, further research direction are discussed.