“…The proponents of NWICO felt the need for a reversal of Western dominance and a balance in the current one-way flow of information from the Northern to the Southern Hemisphere. The developing countries claimed that they received less coverage from the press in the more affluent countries, which seemed to be more interested in disasters, famines and wars (Dakroury and Hoffmann, 2010). The aim of the NWICO concept was to enable developing countries to exert a greater influence over their media, information, economic, cultural, and political systems in order to change the current global communication system.…”