Communication Challenges in the Hospital Setting

Burleson, Debra

doi:10.1177/1050651913513901

Cited by 16 publications

(5 citation statements)

References 34 publications

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“…(Jones et al, 2015). Experts in public health communication lead internal change to enhance the integration of this activity into the daily logic of all health professionals (Burleson, 2014).…”

Section: Public Health and Communicationmentioning

confidence: 99%

“…Third, it develops an organization's corporate culture, allowing employees to work in an efficient way that is consistent with the main objectives of the company (Xie et al, 2013). Fourth, internal communication experts help hospitals improve their accuracy concerning scientific information addressed to employees, suppliers, and patients (Burleson, 2014). Fifth and finally, internal communication allows health professionals to reinforce the engagement of the company with its main stakeholders, especially patients (Pelitti, 2016).…”

Section: Internal Communicationmentioning

confidence: 99%

“…Ninth, accuracy. Hospitals become experts in disseminating accurate scientific content that all stakeholders can understand and apply in their daily life (Burleson, 2014). Tenth, participative medicine.…”

Section: Online Communication Principlesmentioning

confidence: 99%

See 2 more Smart Citations

Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain

Medina-Aguerrebere

Pacanowski

Medina

2020

EPI

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Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients’ demands, privacy-related matters, or the difficulty of disseminating scientific content. This literature review paper analyzes how cancer hospitals manage their social media platforms to improve their reputation. To do this, we carry out a systematic literature review focused on papers published in the USA and Spain, based on the Salsa framework proposed by Grant and Booth (2009). We then define an online corporate communication model allowing cancer hospitals to improve their reputation through Facebook, Twitter, and YouTube (MedPac Model for Building Cancer Hospital Brands). The paper concludes that this model is useful for cancer hospitals because it prioritizes persons (brand ambassadors) rather than companies, focuses on scientific and emotional content rather than business information, and is based on human values.

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Section: Public Health and Communicationmentioning

confidence: 99%

Section: Internal Communicationmentioning

confidence: 99%

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Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain

Medina-Aguerrebere

Pacanowski

Medina

2020

EPI

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“…For example, one article in the data set declared it was a 5-year study (Burleson, 2014), but it appears it was not consecutively done. In other words, this seems to not be a longitudinal study where specific characteristics were tracked over a period of time or where regular data were gathered at specific intervals.…”

Section: Description Of Research Categoriesmentioning

confidence: 99%

Empirical Research in Technical and Professional Communication: A 5-Year Examination of Research Methods and a Call for Research Sustainability

Melonçon

Amant

2018

Journal of Technical Writing and Communication

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This article presents an examination of research methods used in empirical research over a 5-year period in technical and professional communication. This examination reveals that the most common methods used are surveys, interviews, usability tests, observations, and focus groups. In addition, the field does incorporate research categories of case studies, experiments, and ethnographers. This examination, however, reveals serious shortcomings that need to be addressed for the field to have a sustainable research profile.

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“…Special issues of Technical Communication Quarterly (Heifferon & Brown, 2008) and Written Communication (Haas, 2009) explored writing practices as related to medicine, including the writing practices of medical practitioners and online health information. These collections continued to reflect the field's growing interdisciplinary path, which was evident in the research methods, research sites, and research questions used in scholarship ranging from textual analysis (e.g., Heifferon, 2008;Segal, 2005), discourse analysis (e.g., Barton & Eggly, 2009;Teston, Graham, Baldwinson, Li, & Swift, 2014), rhetorical-cultural studies (e.g., Scott, 2003), and a variety of ethnographic methods, including interviews, focus groups, and observations (e.g., Burleson, 2014;Lingard, Garwood, Schryer, & Spafford, 2003;Lingard, Reznick, Espin, Regehr, DeVito, 2002;Teston, 2009).…”

Section: Definitions Of the Medical Humanities And Rhmmentioning

confidence: 99%

Introduction to the Special Issue: Medical Humanities and/or the Rhetoric of Health and Medicine

Angeli

Johnson-Sheehan

2017

Technical Communication Quarterly

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In 2015, my (Elizabeth's) dad was diagnosed with liver disease and was in liver failure by summer, 2017. He was added to the liver transplant waiting list that summer, putting my family on a journey that involves three main stages: pretransplant, which can last weeks to years as the recipient waits for a donor match; transplant, which lasts many hours in the operating room and is followed by weeks to months of healing and rehabilitation in the hospital; and posttransplant, which refers to the rest of the recipient's life with the donor organ. Each stage has its own challenges unique to the situation and my dad's health, but my family knew two things for sure throughout the process. First, we would be receiving a deluge of health information and specific care instructions at each stage, some of which had fatal consequences if not followed correctly; and second, we would work with the "Liver Team" at each stage of the transplant. This team includes four transplant surgeons, eight transplant physicians, nine nurse practitioners and physicians' assistants, one transplant pharmacist, one transplant social worker, one financial coordinator, and three transplant coordinators who are registered nurses (one coordinator is assigned to the patient for each transplant stage). Throughout this process, and still today posttransplant, I learned how the rhetoric of health and medicine (RHM), medical humanities, and technical communication can inform one another. Scholars in these fields study and help manage the rhetorical negotiation involved in intersections of healthcare communication, patient education, and evidence-based medicine. This rhetorical negotiation was apparent while my parents and I kept track of all the specialists' roles and their relationship to my dad's care (e.g., transplant surgery, hepatology, cardiology, nephrology, psychiatry, infectious disease, critical care, dietetics, physical and occupational therapy, spiritual care). We received a binder labeled "Liver Transplant Education" once my dad was placed on the transplant list that outlined this information. Although the binder contained useful information, it was text heavy, and some of the graphics were illegible to nonmedical audiences, especially as they experienced the extreme stress of the transplant process-and the Liver Team agreed. For my family's purposes, the most useful-but also the most confusing-information included the bios of various members of the Liver Team, their specialties, and their contact information. These professionals were our go-to people for questions and concerns around the clock, but my parents and I struggled to keep track of which person we were supposed to contact with which health concern, especially pretransplant as more of my dad's bodily systems were deteriorating due to his failed liver. At one point before the transplant surgery, I suggested that we amend the transplant education materials by making a map of the Liver Team so that we could better understand the relationships among everyone. Following spatial mapping ...

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Communication Challenges in the Hospital Setting

Cited by 16 publications

References 34 publications

Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain

Online reputation management by cancer hospitals: A systematic literature review in the USA and Spain

Empirical Research in Technical and Professional Communication: A 5-Year Examination of Research Methods and a Call for Research Sustainability

Introduction to the Special Issue: Medical Humanities and/or the Rhetoric of Health and Medicine

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