Communication for Awareness and Action on Inequitable Impacts of COVID-19 on Latinos

Abstract

In response to coronavirus disease (COVID-19) in 2020, the national Salud America! Latino health equity program at University of Texas Health San Antonio applied its digital content curation model to create and communicate culturally relevant news, stories, and data to raise immediate awareness and generate action against the pandemic’s inequitable impacts on U.S. Latinos. Digital content curation is an emerging public health communication strategy using a systematic, refined process to create tailored online and social health messages and prevent mixed messaging and information overload for an audience. Salud America! curated culturally relevant digital content to raise awareness of the pandemic’s inequitable impact on Latinos and promote solutions for health equity, with a unique combination of website blog posts exploring pandemic effects on Latinos, peer-modeled stories of people responding meaningfully to the crisis, podcast episodes and Tweetchats engaging people in COVID-19 solutions for Latinos, action tools and campaigns equipping school leaders to make grassroots changes, and supplying advocates with a local data tool on health equity identification. The digital health promotion intervention produced curated content that spiked program website traffic to record highs, revealing the model’s effectiveness in increasing exposure to culturally relevant and action-oriented information for a novel topic.

The use of social media platforms by migrant and ethnic minority populations during the COVID-19 pandemic: a systematic review

“…For some migrants and ethnic minority groups, consistent use of social media platforms for sharing and receiving COVID-19-related health information was reported in several included studies 29 34-36 40-42 44 43 . Social media was reported to be the preferred source of information about COVID-19 for international migrants in China (WeChat was used by 94.5% of respondents for COVID-19 information).…”

“…One study highlighted that social media can support migrants to navigate the complex medicolegal context of their host countries by accessing information about public health measures and how to access medical help 32 . Social media use was associated with improved knowledge about COVID-19 and how to stay safe, in studies of Syrian refugee mothers 41 and US Latinos 36 . In another study specifically curated, culturally relevant digital content was considered to be an effective health promotion tool to share knowledge about practical actions to be taken to address the inequitable impact of the pandemic on US Latinos 36 .…”

“…43 Eight studies reported on migrants, 27 29 32 40-44 including migrants in the host countries of China 40 , Jordan 41 , Quatar, 42 Turkey 43 , and the US 32 and UK 27 29 , and one study involved predominantly migrants from Venezuela residing in other countries. 44 Nine studies reported about a specific ethnic minority or group (Latino individuals, 32 34 36 37 Black American citizens, 35 39 , Jain community members 28 and Syrian migrants 41 43 ). Seven studies reported about ethnic minority groups generally 24-26 30 31 33 38 .…”

A Hybrid Spherical Fuzzy MCDM Approach to Prioritize Governmental Intervention Strategies against the COVID-19 Pandemic: A Case Study from Vietnam

“…Especially in the education sector, many higher education institutions used DTs as a practical approach to resume suspended semesters and control the spread of COVID-19. Therefore, nowadays, DT interventions have a significant impact on the healthcare sector [17,18], educational field [19,20], communications [21,22], finance and banking [23], and so on.…”

“…Step 5: The defuzzification global weights to estimate the final ranking orders for the alternatives are obtained using Equation (21):…”