Communication model of commitment and engagement: Illustrations of exhibition social media marketing

Huh, Chung-Ling

doi:10.1080/15470148.2018.1498422

Cited by 2 publications

(1 citation statement)

References 22 publications

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“…Existing studies on customer engagement mainly focused on the travel service and lodging section and thus calls for the empirical exploration of customer engagement in different settings and sectors to enhance research applicability and generalisability (Aleti et al, 2018;Cabiddu, De Carlo, and Piccoli, 2014;Hapsari, Clemes, and Dean, 2017;Huh, 2018;Hyun and Perdue, 2017;Islam et al, 2019;Kim, Chiang, and Tang, 2017;Rather, Tehseen, and Parrey, 2018;Taheri et al, 2014;Wei, Hua, Fu, and Guchait, 2017a). For example, research can be conducted in different firm star categories (high/low-star) or firm types (individual, the local chain, international chain) (Choi et al, 2015;Hahn, Sparks, Wilkins, and Jin, 2017;Kim et al, 2017).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

The landscape of customer engagement in hospitality and tourism: a systematic review

Hao

2020

IJCHM

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Purpose This paper aims to deliver a systematic review of customer engagement in hospitality and tourism by synthesising existing literature, thus presenting a state-of-art landscape of customer engagement research. Design/methodology/approach A total of 173 peer-reviewed articles were collected from seven databases, spanning from 2007 to 2020. A systematic review was conducted by analysing, categorizing and synthesising existing studies to examine the evolution, conceptual nature, typology and measurement of the existing literature on customer engagement in hospitality and tourism. Findings This study provides an overview of the temporal, spatial, sectoral and journal-wise distribution of customer engagement in hospitality and tourism. A comprehensive definition of customer engagement is proposed based on five fundamental propositions. Scrutiny of customer engagement studies in hospitality and tourism presents four sub-forms, including online customer engagement, tourist engagement, customer brand engagement and customer engagement behaviour. Additionally, the research methods, dimensionality and measurement scales of customer engagement are systematically reviewed. Originality/value This study is the first systematic review of customer engagement research in the field of hospitality and tourism. The original definition leads to an improved understanding of customer engagement. This study is also the first to propose a clear typology of customer engagement to enhance consistency in usage.

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Section: Theoretical Implicationsmentioning

confidence: 99%

The landscape of customer engagement in hospitality and tourism: a systematic review

Hao

2020

IJCHM

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Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms

Kim

Roh

2022

Technological Forecasting and Social Change

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Communication model of commitment and engagement: Illustrations of exhibition social media marketing

Cited by 2 publications

References 22 publications

The landscape of customer engagement in hospitality and tourism: a systematic review

The landscape of customer engagement in hospitality and tourism: a systematic review

Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms

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