Abstract:Background.
Non-medical medication switches can lead to difficult conversations. To support pharmacy staff, a communication training has been developed based on two strategies: (1) 'positive message framing' to emphasize positive elements of the message and (2) 'breaking bad news model' to break the news immediately and address emotions.
Aim.
To assess how patients and trained pharmacy staff experience the application of communication strategies for non-medical medication switch conversations and which are b… Show more
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