Communication Strategy Through SWOT Analysis as a Solution for the Sustainability of Beggars and Street Children in Bandarlampung City

Abstract

The problems of beggars and children are increasingly varied and increasing in Bandar Lampung City. The problem of beggars and street children must be minimized immediately, if not resolved it will have an impact on the cleanliness of the city, inconvenience for drivers and pedestrians and city security. The purpose of this study is to describe a communication strategy through swot analysis to overcome the sustainability trend of beggars and street children people in Bandarlampung City. The research method used is a qualitative method. Sources of data consist of interviews with 24 informants, observations and literature studies. The data analysis technique used is an interactive analysis technique consists of data reduction, data presentation, and drawing and testing conclusions. The results of the study are as follows: strength consists of: the government has a local regulation No. 3 of 2010, civil service police who are ready to carry out their duties, community leaders, religious leaders, government leaders. Related agencies such as the Social Service of the City of Lampung Province, the regional zakat agency, the mosque council or other religious institutions. Opportunities consist of: The existence of shelters fostered and financed by the Bandarlampung City government. This is useful for creating another halfway house. Shelters as a means to accommodate, foster, and provide skills for the beggars and street children. Weakness: The local government of Lampung Province is less than optimal in disseminating local regulations No. 3 of 2010, lack of funding for agencies as implementing regional regulations No. 3 of 2010, less firm in implementing regional regulations No. 3 of 2010. Threats consist of: beggars, sreet children who come from outside the city of Bandar Lampung. The conclusion of this research is the coordination of local regulations implementing agencies through organizational communication to solve problems that have weaknesses the swot concept.