“…In line with social identity theory, the impact of community attachment, community involvement, and perceived benefits and costs on SSTD for a heritage site may vary across different community groups due to the community members' diverse identities, cultural values, interests, knowledge, power, and preferences (Ho & McKercher, 2003;Hodges & Watson, 2000;Nunkoo & Gursoy, 2012;Olya & Gavilyan, 2017). In response to a call for further research from many scholars, who have acknowledged that there is little knowledge on the dynamic process of SSTD from the community perceptive in developing countries (e.g., Khoshkam, Marzuki, & Al-Mulali, 2016;Sinclair-Maragh & Gursoy, 2016), the present study proposes the following hypotheses:…”