Framing is a central concept during times of dispute because it can escalate the dispute or push it toward cooperation. Contributing to the automatic identification of frames in conflict studies, this article aims at examining the dynamics of the main media frames emphasized by Egypt, Sudan and Ethiopia over the Grand Ethiopian Renaissance Dam. These frames represent the factors of power and hydro-hegemony between the three countries, including the geographic location, military intervention, mediation, agreements and economic dimensions. Keyword-Assisted Topic Models (KeyATM) are implemented to analyse the English governmental and non-governmental newspapers that covered this dispute the most ( N = 12) over 11 years (2011–2022). While the results show the Egyptian and Sudanese media are dominated by the mediation and agreements frames, the Ethiopian media emphasizes the economic frame. They also confirm the existence of hegemony and counter-hegemony between the downstream and upstream which can be attributed to the dynamics in the adopted frames.