Comparative analysis between traditional businesses and startups

Abstract

Traditional business companies and startups are decidedly different organizations. Each has what the other lacks. Traditional business company has the resources, scale, power and routines needed to execute a proven business model efficiently. Startup has none of that, but usually has promising ideas, organizational agility, willingness to take risks, and fast-growing aspirations. Considering the above introduced considerations, the aim and contribution of this paper is to make a comparative analysis between traditional business companies and startups.

Digital Transformation, Marketing, Business Size, Financial Literation on Smes' Competitive Advantage

“…Finally, those who do business traditionally will reap the losses due to the shift of customers to digital transactions that are easy, cheap, fast and efficient. starting from ordering, payment, confirmation to the process of checking the delivery of goods all done digitally (Botello Velasto & González-Bueno, 2019).…”