Today, the study of environmental and economic analysis in the hospitality industry is of great importance for the industry. Global problems associated with environmental degradation require different approaches to solution. Studying the regional market is an important strategy for the development of this industry. The relevance of the study is the influence of environmentally friendly technologies in different spheres of life. Current statistical data on environmental and economic indicators were selected for analysis. The purpose of the study is to find areas in the northwestern region for the construction of a modern eco-hotel. To achieve the goal, factors influencing the ecological state of the territory and its economic components were selected. Environmental factors will include the number of large and medium-sized reservoirs in the area, the distance of the nearest point of the areas from the airport, the number of large highways, as well as the area of greenery in the area. To compare districts, a 5-point scoring system was used, depending on the quantitative and qualitative indicators of the above factors. As a result of the study, the most suitable areas for the implementation of the project according to the selected indicators were identified.