Comparative Experimental Research on Product Evaluations and Approach Behaviors of Utilitarian and Hedonic Clothing in On-line and Off-line Settings

Yoh, Eun Ah

doi:10.5850/jksct.2011.35.6.635

Journal of the Korean Society of Clothing and Textiles

2011

DOI: 10.5850/jksct.2011.35.6.635

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Comparative Experimental Research on Product Evaluations and Approach Behaviors of Utilitarian and Hedonic Clothing in On-line and Off-line Settings

Eun Ah Yoh¹

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Comparative Experimental Research on Product Evaluations and Approach Behaviors of Utilitarian and Hedonic Clothing in On-line and Off-line Settings

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References 21 publications

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