Comparison Between the Effect of Motorcycle Safety Campaign Using Animated Video and Live Action Video-A Preparation Stage

Abstract

Abstract. Hypothetically, traffic safety campaign using animated video and live action video will get different result. This paper discuss the preparation stage of a study to compare between the effect of motoryccle safety campaign using animated video and live action video.There were some activities on this stage. Firstly was the selection of three live action videos from nine live action videos available from previous study. This was followed by the development of thre animated videos based on these three live action videos. There will be also development of completely new three animated videos. These three brand new videos were developed in animated version because they will be too dangerous to create live action videos of this version, e.g. to describe motorcyclist risky behaviour such as motorcycle travelling in opposite direction. A hundred students from four universities in Indonesia will be asked to observed different type of videos and fill some questionnaires to compare between the effect of motoryccle safety campaign using animated video and live action video.