Competitive Advantage Analysis in Micro Enterprises and Small (Mses) Culinary

Abstract

This study aims to identify and analyze the impact of creative intelligence on business performance and competitive advantage in Micro, Small, and Medium Enterprises (MSEs) in Gorontalo. This study used a quantitative approach. The population of this study consisted of 550 MSE owners in the culinary sector, and a sample of 182 people was taken using the Harry King Nomogram technique. Data analysis was performed using descriptive and inferential methods (SEM PLS). The results showed that creative intelligence positively influenced the business performance and competitive advantage of culinary MSEs in Gorontalo. The business performance also positively influences competitive advantage in culinary MSEs in Gorontalo. Furthermore, creative intelligence through business performance positively and substantially affects the competitive advantage. These results show that business performance can increase the influence of creative intelligence on competitive advantage in culinary MSEs so that business performance can act as an effective mediation.