2021
DOI: 10.1007/978-3-030-68612-3_4
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Competitive Advantage and Competitive Dynamics in Terms of Strategic Innovation Orientation

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Cited by 1 publication
(2 citation statements)
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“…The adoption of a differentiation strategy increases the degree of uncertainty, resulting in huge performance fluctuations. However, some research support that strategic change can ensure a sustainable competitive advantage (Adiguzel, 2021). Strategic deviance and diversification positively affect enterprise resilience (Kong et al, 2021).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
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“…The adoption of a differentiation strategy increases the degree of uncertainty, resulting in huge performance fluctuations. However, some research support that strategic change can ensure a sustainable competitive advantage (Adiguzel, 2021). Strategic deviance and diversification positively affect enterprise resilience (Kong et al, 2021).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…According to the enterprise capability theory, dynamic capabilities, lead to flexibility and change advantages in the capability system. Strategic change has been verified to ensure a sustainable competitive advantage (Adiguzel, 2021).…”
Section: Introductionmentioning
confidence: 99%