Competitive Advantage Management enterprises with a focus on NBIC components

Abstract

The article developed the conceptual framework for managing the competitive advantages of an enterprise with a position of a holistic approach with NBIC components, which corresponds to the tendency to enter to the sixth technological order. The development of priority technological areas is argued, which will lead to breakthrough strategies of the enterprise due to the implementation of high technology in the economic and organizational activities. The most important characteristics of the development of the business environment, as factors of influence on the activation of innovative development of the enterprise in order to increase its competitiveness, are revealed. The main clusters of the future economy of Ukraine are considered and the priority of their contribution to economic growth is determined. The NBIC component block is defined as a competitive strategy that ensures the sustainable development of the enterprise. The indicators characterizing each of the convergent NBIC components have been developed: nanotechnologies, biotechnologies, information and cognitive technologies. A strategy for managing the company's competitive advantages has been developed. The article developed the conceptual framework for managing the competitive advantages of an enterprise with a position of a holistic approach with NBIC components, which corresponds to the tendency to enter the sixth technological order. The development of priority technological areas is argued, which will lead to breakthrough strategies of the enterprise due to the implementation of high technology in the economic and organizational activities. The most important characteristics of the development of the business environment, as factors of influence on the activation of innovative development of the enterprise in order to increase its competitiveness, are revealed. The main clusters of the future economy of Ukraine are considered and the priority of their contribution to economic growth is determined. The NBIC component block is defined as a competitive strategy that ensures the sustainable development of the enterprise. The indicators characterizing each of the convergent NBIC components have been developed: nanotechnologies, biotechnologies, information and cognitive technologies. Nano-, Bio-, Info-, Cogno-components are determined by indicators: the level of use of nanotechnology in telecommunication equipment and business processes; level of implementation of Nano-development; safety level of technology use for human health; the level of effectiveness of actions to protect the environment; the level of reduction of harm to humans from radiation; the presence of self-organization in the enterprise; the introduction of artificial intelligence in the organizational structure of the enterprise; level of use of highspeed technologies NGN, POST-NGN; implementation of innovative standards of information support activities; implementation of information and software in business process management; level of cognitive flexibility of senior and middle managers; staff complementarity level. A strategy for managing the company's competitive advantages has been developed.