2024
DOI: 10.22495/cbsrv5i2art16
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Competitive intelligence quality assurance model: A property sector case

Tshilidzi Eric Nenzhelele

Abstract: Competitive intelligence (CI) improves the quality of products and services, decision-making, and quality of life (Ram & Zhang, 2021). However, decision-makers are not satisfied with the quality of CI (Kordestani et al., 2021). Enterprises lack clarity and fail to ensure the quality of CI (Alshammakh & Azmin, 2021). Studies that previously attempted to resolve CI quality problems were limited in scope and focused too much on the quality of information rather than the overall CI quality. The purpose of … Show more

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