Complementarity in the development of rural tourism with the development of thermal baths, spa and wellness tourism

Vuković, Predrag; Čavlin, Gordana; Čavlin, Miroslav

doi:10.5937/ekopolj1501259v

Cited by 8 publications

(6 citation statements)

References 6 publications

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“…Rural wellness tourism is the combination of rural resources with wellness tourism offerings. Therefore, rural destinations may match wellness services with existing tourism resources to create social value [24] and market success [17].…”

Section: Literature Reviewmentioning

confidence: 99%

“…The complexity of modern tourism markets requires destinations to consider different segments, seeing tourists as a heterogeneous pool of consumers [17]. However, the preferences of wellness tourists who visit rural destinations and the mechanisms that shape their visitation patterns have been overlooked, even though the tourism literature has emphasized the importance of wellness products in developing targeted marketing plans and destination management [18,19].…”

Section: Introductionmentioning

confidence: 99%

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Tourist Preferences for Revitalizing Wellness Products and Reversing Depopulation in Rural Destinations

Ekonomou,

Kallioras,

Menegaki

et al. 2023

Sustainability

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Wellness tourism is a growing segment that destinations can rely on to increase tourism flows and revive underdeveloped rural areas. This study elicits tourists’ preferences for wellness tourism products and the redevelopment of a wellness destination in a depopulated rural area. The research included 595 participants in Central Greece using on-site, face-to-face surveys. The survey data were analyzed using a two-step process. First, conjoint analysis was applied to determine the combination of wellness tourism product attributes that maximize visitors’ utility. In the second step, we elicited visitors’ willingness to pay (WTP) for improvements in tourism product attributes using the contingent valuation method. The findings indicate that the combination of attributes that maximizes the preference structure of respondents includes time of visit from September to October, duration of visit from 1 to 7 days, wellness tourism as the primary purpose of the visit, and wellness activities that contain both physical activities and training as well as spiritual and emotional enhancement. Using binary logistic regression, the analysis indicates that respondents are willing to pay EUR 47.33 per visit on average further to develop wellness tourism products in the study area. Empirical results confirmed that sustainability issues, quality, and entrepreneurship factors positively impact visitors’ WTP for revitalizing wellness products. In contrast, a longer duration of stay in the area and respondents’ age negatively impact their WTP. These findings suggest that structuring a customer-driven tourism product will enhance the rural destination’s efforts to attract high-yield visitors and advance the rural economy. Furthermore, practical implications reveal that Destination Management Organizations will benefit from research results to foster targeted management plans.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Tourist Preferences for Revitalizing Wellness Products and Reversing Depopulation in Rural Destinations

Ekonomou,

Kallioras,

Menegaki

et al. 2023

Sustainability

View full text Add to dashboard Cite

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“…destinations that do not possess the resource bases for developing the socalled "mass tourism" seek their chance on the tourism market by offering alternative tourism products. (Vuković . P. at al.…”

Section: B) Possible Directions For the Development Food Tourism In Tmentioning

confidence: 99%

Potentials for development food tourism in AP Vojvodina in the Republic of Serbia

Vuković¹,

Mosurović-Ružičić²

2020

Ekonomika

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The aim of the paper work is to present the concept of food tourism with a special emphasis on potentials for its development in the area of AP Vojvodina in the Republic of Serbia. Special attention is given to presentation of local resources (natural, social, etc.) that are suitable for development food tourism. Also, the paper work points out the importance of tourism events that contribute to the popularization of local culinary specialties, i.e. manifestations that take place in honor of food in rural areas, which can and /or already represent the basis for development food tourism. Authors give emphasis in research for possibilities for complementary development different types of tourism based on food which is characteristic for the area of AP Vojvodina and special attention are given on rural tourism development. On that way article showes some guidelines for future development of food tourism in target area. If tourism would be linking with agricultural production, ie. food that is characteristic for the region of AP Vojvodina, a new quality of image of tourist destination would be obtained. Through linking tourism, agriculture, events, food trade, can be start up development of rural areas of AP Vojvodina and it can be one of the possible ways how to slove numerous problems that burdning rural areas of this region nowadays.

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“…Modern trends in the tourism market are moving away from the concept of mass tourism related to destinations located on the seacoast and/or mountain ski resorts (Vukovic et al, 2015;Brandao et al, 2019). Modern tourists are increasingly choosing tourism which will separate them from everyday life and provide them with new experiences and pleasures.…”

Section: Introductionmentioning

confidence: 99%

Investigating Factors of Customer Loyalty Formation for Wellness Spa

Lakićević

Pantović

Fedajev

2021

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Research question: The objective of this paper is to examine the level of the development of spa tourism with a special review of the wellness tourist offer of the Republic of Serbia, and also which factors of this tourist offer we should pay special attention to and improve, to achieve the highest level of tourist loyalty. Motivation: The tourism potential of the Republic of Serbia has not been sufficiently researched and that served as a basic motivational factor. Idea: Considering the tourist potential that Serbia has and partly the work of Han et al., (2017), the fact that spa tourism is the fastest-growing sector in the entire tourism industry, and that the wellness tourism offer is a very important segment of spa tourism, there is a need to identify factors that influence the visitors' loyalty formation for such tourist destinations. As the Republic of Serbia has a lot of wellness centres, it represents a very convenient location for conducting such research. Data: This research included 298 guests of wellness centres in Vrnjačka Banja: "Solaris", "Aleksandar", "Merkur", "Zepter", "Kralj", "Slatina" and "Iwa Wellness Centre". Data collection was performed during July and August 2019. Methods: The PLS-SEM method was used in this paper to test the defined research hypotheses. Factors that contribute to loyalty and revisit for the wellness and spa tourist destination were investigated, and they were measured by the appropriate number of questions: quality of wellness and spa tourism, the value of wellness and spa services, attraction of wellness and spa tourist destination and satisfaction with wellness and spa tourist destination. All attitudes were measured using a five-point Likert scale. Results: The quality and value of wellness and spa services positively impact the affection for wellness and spa tourist destination and satisfaction with wellness and spa tourist destination, while the attraction of wellness and spa tourist destination positively affects satisfaction with wellness and spa tourist destination and tendency to revisit by tourists. The existence of a positive influence of satisfaction with wellness and spa tourist destination and the desire to revisit the tourist loyalty formation was also shown. Contribution: Improving the quality, value, and effect with the Republic of Serbia as a wellness and spa tourist destination will increase the satisfaction of visitors and their desire to revisit this tourist destination, which will lead to greater loyalty in the future. This will increase the revenue generated from this type of tourism and accelerate local and regional development.

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Complementarity in the development of rural tourism with the development of thermal baths, spa and wellness tourism

Abstract: Summary Serbia has a long tradition in thermal baths tourism development. In the second half of the

Cited by 8 publications

References 6 publications

Tourist Preferences for Revitalizing Wellness Products and Reversing Depopulation in Rural Destinations

Tourist Preferences for Revitalizing Wellness Products and Reversing Depopulation in Rural Destinations

Potentials for development food tourism in AP Vojvodina in the Republic of Serbia

Investigating Factors of Customer Loyalty Formation for Wellness Spa

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