2023
DOI: 10.1038/s41598-023-35368-1
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Comprehensive motivational framework to drive paddy farmers towards pluriactivity

Abstract: Pluriactivity is a livelihood strategy in line with rural resilience. It is a phenomenon of farming in conjunction with other gainful activities. In pluriactivity, the desire and motivation of setting up an extra business and taking necessary actions are crucial. Therefore, the main aim of this study was to identify the underlying components of pluriactive paddy farmers’ motivation and also the factors affecting them. The study was implemented based on the quantitative data obtained from 182 pluriactive paddy … Show more

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