Computer graphics research in the humanities at the center for electronic communication

McAfee, Francis Xavier

doi:10.1145/961261.961262

Cited by 1 publication

(1 citation statement)

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“…Rabinovich et al concluded that improved demand chain performance was more likely to result from operational initiatives such as lean production that resulted in lead time reduction, than from direct investment in information systems to improve information flow. Along similar lines, recent experimental work carried out at the Harvard Business School, again using the beer game, demonstrated that reducing lead times-even with no transfer of demand information-lowered cost substantially more than the real time communication of end-consumer demand through the supply chain with lead times unchanged (McAfee, 2003).…”

Section: Corollarymentioning

confidence: 86%

From supply chain to demand chain: the role of lead time reduction in improving demand chain performance

Treville

Shapiro

Hameri

2003

J of Ops Management

307

171

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To improve demand chain performance, is it better for parties in a supply chain to focus first on lead time reduction, or instead concentrate on improving the transfer of demand information upstream in the chain? Even though the theory of supply and demand chain management suggests that lead time reduction is an antecedent to the use of market mediation (i.e., adjusting production to fit actual customer demand as it materializes) [Harvard Business Rev. 75 (2) (1997) 105] to reduce transaction uncertainty in the chain, which can be conceptualized as the primary goal of supply chain management [J. Operat. Manage. 11 (3) (1993) 289], demand chain parties often are observed in practice to begin with information transfer improvement, ignoring the problem of long lead times. In this paper, we propose a framework for prioritizing lead time reduction in a demand chain improvement project, using a typology of demand chains to identify and recommend trajectories to achieve desirable levels of market mediation performance.

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Section: Corollarymentioning

confidence: 86%