The urban freight transport (UFT) is an important component of the urban logistics. It represents a driving force for the economic dynamics and attractiveness of a city. It can be treated as all movements of goods necessary for the economic activities, the institutions and the residents of urban life. Through, it faces with problems relating to the congestion, unsafety, atmospheric and noise pollution that constrain its performance and hinder its development. This performance is a complex subject on which a great deal of research has emerged in the last decade. Accordingly, this paper aims to develop a model for assessing the performance of the UFT. The objective is to identify the determinants of the performance of the urban freight transport and measure the impact of each factor. Therefore the first part of this article concerns the elaboration of the model and the formulation of the hypotheses. First, an overview of the factors that could influence the performance of the UFT was identified based on a literature review. The result of this step allowed to model, by mobilizing the GRAI grid (Graph of results and interrelated activities), the UFT system in order to release the decisional links between these factors. Then, the grid will be decomposed into hypotheses explaining the relations between the factors and the performance of the UFT. The formulation of each hypothesis will be based on all the theoretical works that have treated it. The second part includes the empirical study to test the model using the partial least squares (PLS) analysis. Therefore, we conducted a survey among managers and users of the UFT in the city of Fez. A hypothetico-deductive approach has been used with a sequential methodological complementarity between qualitative analysis for exploratory purposes and the support of quantitative analysis for confirmation. The results of the test, confirm a significant influence of the identified factors on the UFT performance. The practical scope of this paper is to provide a decision-making framework for urban management department explaining the impact of these factors on the UFT performance.