Conceptual Framework for Explorations of the Collaborative Economy

Majetić, Filip

doi:10.5559/di.30.3.08

Cited by 1 publication

(3 citation statements)

References 34 publications

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“…Of the nine hypotheses, eight were accepted with a positive and significant influence. The obtained results confirm, to a considerably extent, previous findings reported in the international literature from studies carried out in other emerging markets [21,36,82], such as Romania, as well as in more developed markets [85,97].…”

Section: Evaluation Of the Structural Modelssupporting

confidence: 90%

“…The sharing economy is a summative, multidimensional concept based on other concepts, such as collaborative consumption, the access economy, the collaborative economy, the platform economy, and the community-based economy [33,36]. The "sharing economy" phenomenon has offered increased opportunities for the extension of small businesses, such as through Airbnb, CouchSurfing, House Trip, Wiindu, etc., owing to the preferable price-quality ratio compared to traditional services, as well as the possibilities for flexible and fast reservations and/or cancellations [35,37,38].…”

Section: Literature Review: Hypothesis and Theoretical Model Developmentmentioning

confidence: 99%

“…The sharing economy is the result of a complex of economic, social, technological, and environmental changes that have taken place worldwide [47]. The subject is relevant for ongoing research, as the literature highlights its complex meanings and implications [36,39,41]. From a sociological perspective, this type of economy highlights an evolution in the relationship between society and the market [48].…”

Section: Literature Review: Hypothesis and Theoretical Model Developmentmentioning

confidence: 99%

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Building Trust toward Sharing Economy Platforms beyond the COVID-19 Pandemic

et al. 2022

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The sharing economy has seen a worldwide boom in recent years. In tourism, such platforms are being increasingly used; however, analysis of consumers’ behavior toward such platforms in the context of technological innovation since the COVID-19 pandemic is almost non-existent. The aim of the present research is to fill this gap by studying, with the aid of structural equations, factors that influence the attitudes and behavior of consumers of tourist services offered through sharing economy platforms. Under the impact of the adoption of new technologies, the perceived value generated by these platforms is considered in the context of the COVID-19 pandemic. Trust in tourism sharing economy platforms and their perceived value is determined by consumers’ experience of using them, the authenticity of platforms, propensity toward technological innovation, and users’ demand for novelty. Data collected from 548 respondents were modeled using structural equations in SmartPLS. Results show that experience, the authenticity of platform, openness to new things, and technological innovation are the determining factors that influence consumers’ behavior on sharing economy tourism platforms. The originality of the research consists of the implementation, in a sharing economy context, of a new construct for this sector, which can also be used in other fields, namely that of pandemic fear. Furthermore, the way in which other constructs are included in the proposed conceptual model and the links between them presents additional novelty. Given the trend of increasing demand for such platforms and tourists’ appetite for technological innovation, it will become a managerial challenge for businesses in this field to keep up with the constant evolution of cutting-edge technologies.

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