Conceptual Model to Analyze the Influence of Customer Participation and Value Co-Creation in Social Media on Brand Performance

Moghaddam, Taha Nejad Falatouri

doi:10.7441/dokbat.2019.075

DOKBAT 2019 - 15th International Bata Conference for Ph.D. Students and Young Researchers 2019

DOI: 10.7441/dokbat.2019.075

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Conceptual Model to Analyze the Influence of Customer Participation and Value Co-Creation in Social Media on Brand Performance

Taha Nejad Falatouri Moghaddam¹

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Conceptual Model to Analyze the Influence of Customer Participation and Value Co-Creation in Social Media on Brand Performance

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