“…There is ongoing research seeking to contribute towards digital transformation body of knowledge. Major works include literature reviews aiming at: conceptualizing the phenomenon [4,5,35,36,48]; understanding DX strategies [11,20,21,46,49,50,51,53]; leadership [27,33,54,55,56] as well as the future of DX [38,44,57,58]. There is also a growing interest of how DX has revolutionized different industries [20,37,59,60,61,62,63].…”