“…Studies through social networks have been mainly conducted in areas other than cultural contexts. For instance, fields of communication (Baumgartner et al, 2021), sociology (Almaatouq et al, 2020;Chimento et al, 2022), and public administration (Zheng & Zheng, 2014), numerous studies have revealed the powerful influence of social networks on information proliferation (Cantor et al, 2021;Karsai et al, 2016), social learning (Chimento et al, 2022;Hasenjager et al, 2021), trust (Truong et al, 2018(Truong et al, , 2019, positive emotional effects, and even subjective norms (Truong et al,132,133), shaping people's values, ideologies, and collective behaviors (Rodriguez, 2013). Both corporations and governments (Mergel, 2013) actively utilize this influence.…”