Conclusion. Next Steps for Media Studies

Abstract

Stuart Hall’s influence on studies of the media continue to have ripple effects through a variety of disciplines. The history of media studies ranges from the “hypodermic needle” model assuming direct effects on consumers to choice in shaping one’s own media consumption to the use of media as education and more. Because of the preponderance of media in various facets of our lives, studies of the media have long been interdisciplinary. This conclusion considers how a range of disciplines have examined issues such as racial bias in media, media advocates who attempt to persuade decision-makers in the media world, and how identity and positionality shape various media effects. The relevance of tackling such issues are particularly salient in today’s climate of “fake news” and rampant distrust of media gatekeeping and media content.