Conductas sociales y de salud de la adolescencia representadas en TikTok

Castillo, Jacqueline Leiva; Armengol, Manel; Palma, De; Abarca, Jesús del Carmen Peralta; Aguirre, Martin; Espinoza, Jimmy; Morales, Verónica Núñez

doi:10.22235/ech.v12i1.3078

Cited by 4 publications

(1 citation statement)

References 13 publications

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“…On the other hand, the finding that young people, regardless of their level of body dissatisfaction, are at greater risk of manifesting an ED when they consume physical-based content highlights the need for prevention work regarding body satisfaction and selfknowledge, not only in terms of dissatisfaction but also the obsession with being within the current social beauty standard (Restrepo and Quirama 2020;Leiva Castillo et al 2023).…”

Section: Discussionmentioning

confidence: 99%

Use of Social Media, Satisfaction with Body Image, and the Risk of Manifesting Eating Disorders

Arjona,

Monserrat,

Checa

2024

Social Sciences

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Eating disorders in adolescents are an increasingly important issue nowadays. Although they have been shown to be a pathology with multifactorial causes, the objective of our study is to determine the degree of influence that body dissatisfaction and the use of social media (time and type) might have on the risk of manifesting eating disorders. To perform this, the Sick Control One Fat Food scale was used as part of a randomized survey carried out among 12 schools in Almería (Spain). The sample consisted of 605 students in Compulsory Secondary Education between the ages of 12 and 17 years (M = 14.27; SD = 1.44), 48.42% female and 51.52% male. Cross-tabulation tables were constructed to observe the relationship of sex and age with the risk of manifesting EDs, and, subsequently, a two-factor ANOVA was performed using the risk of suffering from an eating disorder as a dependent variable. The results show that 29.3% of the respondents express an elevated risk of suffering from an eating disorder. There are no significant differences regarding sex, but there are differences regarding age. It was also observed that dissatisfaction with body image is a significant risk factor, but not the time that young people spend on social media. Furthermore, the type of content displayed on social media has a significant influence, both independently and together with body dissatisfaction. The main conclusion highlighted in this study relates to the importance of self-perceived body image (satisfaction and dissatisfaction) and its relationship with the type of content seen on social media. For this reason, it is essential to work on self-esteem at an early age as well as learn to value others and oneself beyond just the physical.

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Section: Discussionmentioning

confidence: 99%

Use of Social Media, Satisfaction with Body Image, and the Risk of Manifesting Eating Disorders

Arjona,

Monserrat,

Checa

2024

Social Sciences

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The Dominance of TikTok in Shaping Online Purchasing Intention

Sohid,

Mashahadi,

Saidon

et al. 2024

IMBR

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In recent years, TikTok has emerged as a dominant force in the realm of social media, captivating millions worldwide with its short-form video content. This paper explores the significant influence of TikTok on consumers' online purchase intentions. Through an examination of relevant literature and empirical studies, the paper elucidates the mechanisms through which TikTok impacts consumer behavior and decision-making processes. It delves into the role of user-generated content, influencer marketing, and algorithmic recommendations in shaping consumer preferences and driving purchase intentions on the platform. Additionally, the paper discusses the unique features of TikTok, such as its immersive and engaging format, personalized content delivery, and seamless integration of e-commerce functionalities, which contribute to its efficacy as a persuasive tool for brands and marketers. Furthermore, the paper highlights the implications of TikTok's dominance for businesses seeking to leverage the platform for marketing purposes and outlines strategies for effectively harnessing its potential to enhance online sales and brand engagement. Overall, this paper sheds light on the transformative influence of TikTok in the digital landscape and underscores its pivotal role in shaping contemporary consumer behavior and purchase intentions.

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