“…The concept of CSR implies different aims for different groups, while for one group it represents protecting the environment and society, to others it is all about paying greater attention to the interests of consumers and employees. In order to determine a firm's very own aim and scope, various authors [1,4,8,11,25,[41][42][43] recommend that managers-before getting involved in CSR strategies and rural development-should answer the following questions: (i) Who are the company's stakeholders? ; (ii) What are their stakes?…”