Confucian dynamism and Dunning's framework: Direct and moderation associations in internationalized Chinese private firms

Ji, Junzhe; Dimitratos, Pavlos

doi:10.1016/j.jbusres.2013.05.023

Cited by 19 publications

(12 citation statements)

References 44 publications

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“…Moreover, when consumers select products for several particular purchasing occasions such as gift giving, their purchasing motivation and behaviour are associated culture (Baumann & Hamin, 2014). In East Asia (and for East Asian immigrants), Confucianism has been the essential foundation of culture and society for more than 2000 years, particularly in China and Korea (Ji & Dimitratos, 2013 (Cheung et al, 2006;Dalton, 2005), and ultimately, as we probe in our study, consumption.…”

Section: The Impact Of Culture On Wine Brand Category Choicementioning

confidence: 93%

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Yao

Baumann

Tan

2015

Advances in National Brand and Private Label Marketing

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Immigrants are an important demographic group who are increasingly targeted as consumers by the wine industry in Australia and other Western markets. These markets are often not homogenous as intra-national diversity has created a complex market place in many Western key markets. In this study, wine brand category choice for Chinese and South Korean consumers living in Australia was probed and contrasted with the choices of Caucasian consumers. Three purchase scenarios, namely self/household-consumption, social entertainment-use and gift giving were presented to 511 consumers through a shopping mall intercept using a paper-based questionnaire. Separate models were developed to distinguish preferences for Australian and French wine. Backward deletion regression analysis was used to arrive at the most parsimonious models. A comparison of three research models, namely a marketing model, a Confucian Consumption Behaviour Component (CCBC) model and a Hybrid Model were tested. We found that the hybrid model (i.e. a combination of marketing variables and CCBC variables) has the highest explanatory power for consumers' wine brand category choice. Different ethnic groups have different wine brand category choice for different purchase scenarios. Our findings provide theoretical implications for ethic marketing research and brand category choice, and we also offer insights for wine makers to better position their products for all markets characterised by intra-national diversity.

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Section: The Impact Of Culture On Wine Brand Category Choicementioning

confidence: 93%

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Yao

Baumann

Tan

2015

Advances in National Brand and Private Label Marketing

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“…Finally, Chinese SME owners with higher levels of education are expected to have received ethics education and have learned more about Chinese traditional virtues such as Confucian ethics (Ji and Dimitratos, 2013), which are likely to discourage egoism and the pursuit of economic self-interest (Cullen et al, 2004;Agnew et al, 2002). Thus, this study hypothesizes as follows:…”

Section: Social Stratification and Ethical Attitude Toward Money-relamentioning

confidence: 99%

Materialism, social stratification, and ethics: evidence from SME owners in China

Huang

et al. 2019

IJEBR

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The study of business ethics has seldom shed light on small-and medium-sized enterprises (SMEs) despite their theoretical and practical significance. Drawing from strain perspective, this research intends to address this insufficiency and investigate SME owners' ethical attitudes towards money-related deviances. Design/methodology/approach Based on a large sample of 741 Chinese SMEs, an OLS regression analysis was employed to test associated hypotheses. The robustness of results was additionally checked. Findings Results suggest that for stratification variables, education level is positively related to ethical attitudes, whereas household income level is surprisingly negatively associated with ethical attitudes; for materialism facets, success and happiness exert a negative impact on ethical attitudes as hypothesized, but centrality has no associated impact. Research limitations/implications This study has examined both structural and motivational sources of personal strains on the ethical attitude of SME owners, while the characteristics of these strains could be explored in the future studies. Originality/value This study advances and complements the dominant behavior approach that emphasizes cognitive and other psychological processes in explaining individual ethical attitudes. It is also seemingly the first study to examine the influence of three materialism facets on entrepreneurial ethical attitudes.

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“…Chinese SME owners are especially diligent and are usually involved in day-to-day business operations (Browaeys and Price, 2008;Harrell, 1985). A hierarchical relationship emphasized by Confucian traditions encourages centralized decision-making in businesses and compliance by subordinates in Chinese firms (Ji and Dimitratos, 2013). Therefore, Chinese SME employees that engage in EBD are likely implementing practices and norms that reflect the values, beliefs, and ethical standards of the SME owner or are repeating past business practices that are often endorsed by the SME owner (Dickson, Smith, Grojean, and Ehrhart, 2001;Schminke, Ambrose, and Neubaum, 2005).…”

Section: Introductionmentioning

confidence: 99%

Everyday-Life Business Deviance Among Chinese SME Owners

Dimitratos

Huang

et al. 2017

J Bus Ethics

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Despite its prevalence in emerging economies, everyday-life business deviance (EBD) and its antecedents have received surprisingly little research attention.Drawing on strain theory and the business-ethics literature, we develop a socio-psychological explanation for this deviance. Our analysis of 741 owners of Chinese small-and medium-sized enterprises (SMEs) suggests that materialism and trust in institutional justice affect EBD both directly and indirectly in a relationship mediated by the ethical standards of SME owners. These findings have important implications for researching deviant business behavior within SMEs.

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Confucian dynamism and Dunning's framework: Direct and moderation associations in internationalized Chinese private firms

Cited by 19 publications

References 44 publications

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers

Materialism, social stratification, and ethics: evidence from SME owners in China

Everyday-Life Business Deviance Among Chinese SME Owners

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