Sustainable development is treated as the achievement of continued economic development without detriment to environmental and natural resources. Now-a-days, in a competitive market scenario, most of us are willing to pay less and to gain more in quickly without considering negative externalities for the environment and quality of life for future generations. Recalling this fact, this paper explores the study of time variant multi-objective transportation problem (MOTP) with consideration of minimizing pollution. Time of transportation is of utmost importance in reality; based on this consideration, we formulate a MOTP, where we optimize transportation time as well as the cost function. The parameters of MOTP are interval-valued, so this form of MOTP is termed as a multi-objective interval transportation problem (MOITP). A procedure is taken into consideration for converting MOITP into deterministic form and then for solving it. Goal programming is applied to solve the converted transportation problem. A case study is conducted to justify the methodology by utilizing the environmental impact. At last, conclusions and future research directions are included regarding our study.