Construct and Priority Ranking of Factors Affecting Crowdfunding for Green Products

Abstract

This article aims to target the key factors that could positively affect crowdfunding success for green products in order to promote crowdfunding efficiency and green supply chain management. Methods: Data were collected through expert interviews and questionnaires and then processed through analytic hierarchy process (AHP) analysis. Statistical tool: This study used Expert Choice as the software for AHP analysis. Sampling: There were 20 participants (20 effective) in pretesting and 30 (23 effective) in formal testing. Participants were followers of green products in Taiwan. Results: (1) Twenty-four factors were abstracted to form the final construct; (2) the 24 key factors could be divided into 2 hierarchies, with 5 primary factors and 19 secondary factors; (3) among the 5 primary factors, “green diversified context” was the most influential; (4) among the 19 secondary factors, “product material is safe and non-toxic” was the most important. Conclusions: Funders would be likely to finance green products on crowdfunding platforms if these products fit the 24 key factors in orders. Implications: This research contributes to product life cycle theory and crowdfunding theory and practically improves the sustainability of green products.

Evaluation Study on the Use of Non-Contact Prevention and Protection Products in the Context of COVID-19: A Comprehensive Evaluation Method from AHP and Entropy Weight Method

“…If this effect can be expanded, it will effectively accelerate the green economic transition of epidemic-proof products. Some domestic scholars have developed a theory for the economic evaluation of remanufactured products based on market feasibility, enterprise efficiency and the environment [ 58 ]. Therefore, we suggest that market effects need to be considered at the beginning of the market launch of such products, so that they can be made to satisfy users and succeed in the market.…”

How Does Green Supply Chain Management Promote the Success of Crowdfunding Projects? Empirical Research Based on the QCA Method

“…Green products pay more attention to environmental consumption and resource utilization than traditional products. Enterprises implement green supply chain management to the whole product life cycle and timely adjust the standards of the green products [6].…”

“…However, when implementing green supply chain management to promote green products, the price is often higher than that of other products due to the green properties of its products. The lack of funds is often an obstacle to implementing green supply chain management, and crowdfunding provides a new idea for enterprises to raise funds [6].…”