Constructing a Sustainable and Dynamic Promotion Model for Fresh Foods Based on a Digital Transformation Framework

Abstract

The emergence of digital technology has compelled the retail industry to develop innovative and sustainable business models to predict and respond to consumer behavior. However, most enterprises are crippled with doubt, lacking frameworks and methods for moving forward. This study establishes a five-step decision-making framework for digital transformation in the retail industry and verifies it using real data from convenience stores in Taiwan. Data from residential type and cultural and educational type convenience stores, which together account for 75% of all stores, underwent a one-year simulation analysis according to the following three decision models for promotions: the shelf-life extended scrap model (SES), the fixed remaining duration model (FRD), and the dynamic promotion decision model (DPD). The results indicated that the DPD model reduced scrap in residential type stores by 12.88% and increased profit by 15.43%. In cultural and educational stores, the DPD model reduced scrap by 10.78% and increased profit by 7.63%. The implementation of the DPD model in convenience stores can bring additional revenue to operators, and at the same time address the problem of food waste. With the full use of resources, sustainable operation can be turned into a concrete and feasible management decision-making plan.

Knowledge, attitude and behavior on utilizing suboptimal food related public health

“…If the shelf life of food decreases, consumer perceptions of food quality and safety will also decrease. Knowledge and attitudes can increase behavioral control of awareness and importance of the dangers of disposing of food waste [21], [22]. Each of the three stores studied made a price offer by displaying cheaper price tags to attract the attention of visitors and the public.…”

Digital Technologies for Food Loss and Waste Prevention and Reduction in Agri-Food Supply Chains: A Systematic Literature Review and Research Agenda

“…Final sample of papers: [8], [10], [11], [17], [22], [27], [41], [47], [61], [70], [71], [72], [73], [77], [78], [79], [80], [81], [82], [83], [84], [85], [86], [87], [88], [89], [90], [91], [92], [93], [94], [95], [96], [97], [98], [99], [100], [101], [102], [103], [104], [105], [106], [107], [108], [109], [110], [111].…”

Sustainable Digital Transformation for SMEs: A Comprehensive Framework for Informed Decision-Making

“…When integrated into the SDT framework, effective leadership catalyzes technological advancements and fosters a culture of sustainability and resilience. Through leadership theory, organizations can embrace SDT, taking significant steps towards a more responsible and innovative future [73].…”