2010 2nd IEEE International Conference on Information Management and Engineering 2010
DOI: 10.1109/icime.2010.5477723
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Constructing ontology for customer information in consumer support systems

Abstract: For enterprises, customer relationships have been commonly recognized as a critical factor to succeed their business. Effective customer relationships could help enterprises deliver services to customers based on their needs, preferences, or past transactions. In this context, many discussions have already been presented where Consumer Support Systems (CSS) is most recently introduced that alleviates the shortcomings in other approaches by a 4-layer framework of collaborative mechanisms to support effective in… Show more

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